Liverpool ONE said the business will bring ‘acclaimed fashion wear to the city’Clothing from womenswear brand House of CBClothing from womenswear brand House of CB(Image: Handout)

A major womenswear brand is opening its first Liverpool store. It has been announced that House of CB will be opening a 6,500 sq ft store on Peter’s Lane in Liverpool ONE.

Specialising in “feminine cuts and iconic hourglass silhouettes”, the store will be only the brand’s second outside London, complementing its line-up of aspirational lifestyle brands spanning fashion, jewellery and accessories.

The internationally acclaimed brand was established in 2010 in London by Conna Walker when she was just 17 with a £3,880 loan from her father. It now operates from 40 outlets and has a large international following online.

With a large-scale online and social media presence, the popular brand has become renowned for its versatile collections, feminine cuts and iconic hourglass silhouettes and is seen as a hotspot for formal pieces.

Liverpool ONE say House of CB will add diversity to the shopping centre’s occasion-wear offer, catering to a host of event attire needs, including race days, university events and weddings.

House of CB will join other premium retailers on Peter’s Lane, including Space NK, Jo Malone, Reiss, Anthropologie and ARNE.

Rob Deacon, Director of Asset Management at Liverpool ONE – Landsec, said: “We curate a best-of-the-best offer at Liverpool ONE, delivering an unrivalled blend of brands that responds to guest demand.

House of CB has become renowned for its versatile collectionsHouse of CB has become renowned for its versatile collections(Image: Handout)

“Bringing with it an online follower base of millions, House of CB’s new store will provide just that, introducing its internationally acclaimed fashion to the city as it expands its presence in physical retail.

“The store will complement our one-of-a-kind line-up of leading fashion retailers, providing even more unique reasons to visit Liverpool ONE.”

An opening date for the new store has not been confirmed at the time of writing.

The signing of House of CB follows the recent announcement that global womenswear brand Anthropologie is to open a 7,000 sq ft store, also located on Peter’s Lane.

The stores will join the recently opened UNIQLO, as well as Sephora and TFG London, both of which are opening this month.

Liverpool ONE has undergone a makeover ahead of Sephora’s opening. The new store will move into a 6,727-square-foot space formerly occupied by the shoe and sportswear brand Footlocker on South John Street.

Shoppers are expected to queue for hours before doors open on Thursday, May 22, to get their hands on world-famous ranges. Customers will have access to celebrity brands such as Makeup by Mario, Haus Labs by Lady Gaga, Rare Beauty, as well as viral favourites Topicals, Glossier, and Glow Recipe.

The extensive and high-quality own-brand Sephora Collection will also be available. ‌Customers can also enjoy in-store beauty services, including on-the-go treatments and an hour-long complete ‘Glam Look’.