Ergonomics and comfort solutions brand Frido has partnered with HYROX India for its upcoming fitness racing events in Delhi and Mumbai.
Under the partnership, Frido will be the Official Knee Cap Partner for Masters’ Union HYROX Delhi, scheduled from 24 to 26 July, and the Official Nasal Strip Partner for Masters’ Union HYROX Mumbai, which will take place from 17 to 20 September.
During these events, Frido will showcase its Orthotics Sports Knee Cap Support and Nasal Strip Pro products, designed to support joint stability and improve breathing during high intensity physical activity.
Ganesh Sonawane, co-founder and CEO, Frido, said, “There is a growing focus on movement quality, recovery and long-term physical health, alongside performance. HYROX has cultivated a community that reflects this shift, making it a natural platform for us to engage with.”
Deepak Raj, country head, HYROX India, said, “India is fast becoming one of the most exciting markets for HYROX, with a rapidly growing community of athletes eager to test themselves against a single global standard. We are delighted to welcome Frido as our Knee Cap Partner in Delhi and Nasal Strip Partner in Mumbai, giving participants hands-on access to products built around movement and comfort as they take on the challenge.”