Image: Push Square
The extent of Sony’s marketing alliance with Rockstar on GTA 6 is gradually beginning to emerge, and it’s looking like a full-blown collaboration between the pair.
After initially declaring the anticipated open world “plays best” on PS5 via the PS Blog, now the developer itself has started using the slogan on its social media accounts.
Welcome to Leonida, the state where anything goes. Seize everything this massive world has to offer with the Grand Theft Auto VI: Ultimate Edition, an exclusive collection of premium vehicles, weapons, apparel, and action around every corner.
Pre-Order Now on PlayStation 5
— Rockstar Games (@RockstarGames) June 29, 2026
A new post, encouraging you to “pre-order now on PS5” includes an image of the game’s cover art and a custom logo saying ‘Plays Best on PS5’.
If you click through the link to Rockstar’s website, you’ll see the same text on the dev’s website.
What’s particularly interesting about this is if you visit the same URL directly, the ‘Plays Best on PS5’ symbol is replaced with PS5 and Xbox Series X|S logos, so this is something that only appears when you access the page through a specific link.
The homepage changes depending on how you access it — Images: Push Square
Nevertheless, I imagine this marketing is going to be pretty effective.
In reality, Sony’s system is unlikely to have many meaningful advantages over the Xbox Series X|S version – things like haptic feedback and 3D audio are among those being touted – but for casual consumers who watch the commercials, they’re probably not going to look too deeply into the facts.
Unsurprisingly, the title’s already the number one game around the world on the PS Store, and some metrics claim it’s being pre-ordered at a ratio of 8:1 on the PS5 compared to the Xbox.
One thing you probably shouldn’t expect on any PS5 console, though, is 60fps!
[source blog.playstation.com]
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As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.