Coinciding with BTS WORLD TOUR “ARIRANG”, which lands at Tottenham Hotspur Stadium for two nights on July 6 and 7, BTS THE CITY LONDON will bring landmark illuminations, exhibitions, fan activations, pop-ups and local collaborations to the city.
Things kick off at the Korean Cultural Centre UK, where fans can enjoy music video screenings, photo zones and a special showcase of iconic stage outfits from BTS’s historic Wembley performances – a fitting nod to the group’s long-running love affair with London.
MORE: Where every BTS song and album has charted in the UK
Elsewhere, the capital itself joins the party. The London Eye will be lit up in honour of BTS’s arrival, while a special BTS THE CITY LONDON boat experience will sail along the River Thames, giving fans a whole new way to soak up the city.
From July 8-10, ARMY MADANG at Outernet will become a hub for immersive experiences, exclusive merchandise and interactive activations. Fans can visit the Samsung Galaxy Experience Booth, explore Korean culture at the IMAGINE YOUR KOREA! tourism pop-up and check out the Nike x BTS pop-up Store.
Food is also firmly on the agenda, with BTS THE CITY LONDON partnering with local restaurants and cafés including Hongdae Pocha, Deun Deun, DOPI and more, connecting fans with some of London’s Korean food and drink favourites.
First launched as an “urban concert playground,” THE CITY expands the live experience beyond the stadium, turning host cities into immersive celebrations of music, culture and community. Following the success of BTS THE CITY ARIRANG LAS VEGAS, BTS are once again proving that their world doesn’t stop at the stage – it takes over the whole city.
Find all the details for BTS THE CITY “ARIRANG” LONDON below.
BTS THE CITY “ARIRANG” LONDON: Events, locations, dates and more
BTS THE CITY “ARIRANG” London Live Events
BTS WORLD TOUR ‘ARIRANG’ IN LONDON
• Dates: July 6 (Mon) – July 7 (Tue), 2026
• Venue: Tottenham Hotspur Stadium, 782 High Rd, London N17 0BX, United Kingdom
BTS THE CITY “ARIRANG” London Landmark Events
London Eye ‘ARIRANG’ Red Light-up
• Date: July 6 (Mon), 2026
• Time: 9:30 PM – 11:00 PM (BST)
• Location: London Eye
• How to participate: Visitors can visit anytime during operating hours.
RIVER THAMES ‘ARIRANG’ BOAT
• Dates: July 6 (Mon) – July 7 (Tue), 2026
• Time: 5:00 PM – 2:00 AM (BST)
• Location: River Thames (near the London Eye)
• How to participate: Visitors can visit anytime during operating hours.
BTS THE CITY “ARIRANG” London Offline Activities
BTS THE CITY ARIRANG LONDON in KCCUK
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: Korean Cultural Centre UK (KCCUK)
• How to participate: Experience a variety of interactive programs and exhibitions, including iconic stage outfits from BTS’ legendary Wembley performances. The program is divided into two experiences with different content and operating periods.
o Connect Lounge (July 4 (Sat) – July 5 (Sun)): MV Screening, Our moments, Photo Zone
o Iconic Looks (July 4 (Sat) – July 10 (Fri)): ‘LOVE YOURSELF: SPEAK YOURSELF,’ Exhibitions of stage outfits from 2019 Wembley performance
*These programs are available by reservation only. Further details will be announced separately.
ARMY ‘MADANG’
• Dates: July 8 (Wed) – July 10 (Fri), 2026
• Time: 10:00 AM – 9:00 PM (BST)
• Location: Outernet (Now Building)
• How to participate: Enjoy a variety of fan experiences at ARMY ‘MADANG’, a dedicated space created for ARMY.
o Items available for distribution and purchase may sell out early, and waiting times may occur depending on on-site conditions.
Samsung Galaxy Experience Booth in ARMY ‘MADANG’
• Dates: July 8 (Wed) – July 10 (Fri), 2026
• Time: 10:00 AM – 9:00 PM (BST)
• Location: Outernet (Now Building)
• How to participate:
o Visit the booth, complete the featured activities, and receive exclusive BTS THE CITY LONDON limited-edition merchandise.
o Leave a personal message for BTS members using Galaxy AI Interpreter, create a one-of-a-kind sticker at the Creative Studio, and instantly print your favorite moments captured with Galaxy devices on-site.
IMAGINE YOUR KOREA! KOREAN TOURISM ORGANIZATION EVENT POP-UP
• Dates: July 8 (Wed) – July 10 (Fri), 2026
• Time: 10:00 AM – 9:00 PM (BST)
• Location: Outernet (Now Trending)
• How to participate: Dance to the beat of BTS as you imagine your perfect getaway to Korea!
BTS THE CITY “ARIRANG” London Shopping
BTS POP-UP : ARIRANG IN LONDON
• Dates: June 26 (Fri) – July 12 (Sun), 2026
• Location: Future Stores, London
• How to participate: Make a reservation through the booking website (link) after signing up for membership, then visit the store during your reserved time slot.
*Visitors may enter and enjoy the store even without making a purchase.
NIKE X BTS POP-UP STORE
• Date & time: July 4 (Sat) 10:00 AM – 9:00 PM, July 5 (Sun) 12:00 PM – 6:00 PM (BST)
• Location: Westfield London, The Atrium
• How to participate: Nike By You (Saturday) and Nike BTS Collection (Sunday)
BTS THE CITY “ARIRANG” London Food & Beverage
BTS THE CITY ARIRANG LONDON | JUNG FESTIVAL
• Dates: July 4 (Sat) – July 5 (Sun), 2026
• Time: 11:00 AM – 7:00 PM (BST)
• Location: The Factory, Dalston
• How to participate: Experience a special collaboration market presented by BTS THE CITY and JUNG Festival.
*This program is available by reservation only. Further details will be announced separately.
Tokkia
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 3 Monmouth St, London WC2H 9DA, United Kingdom
Kimchee Restaurant
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: Unit 4, 2 Pancras Sq, London N1C 4AG, United Kingdom
Sushinoya
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 62 Shaftesbury Ave, London W1D 6LT, United Kingdom
Seoul Bird
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: Ariel Way, London W12 7GE, United Kingdom
Soom
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 99 St Martin’s Ln, London WC2N 4AZ, United Kingdom
BAB N SUUL
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 1 Gerrard Pl, London W1D 5PA, United Kingdom
Majangdong
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 15 Frith St, London W1D 4RE, United Kingdom
DOPI
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 142 Bethnal Green Rd, London E2 6DG, United Kingdom
Deun Deun
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 25 Harbour Way, London E14 9YN, United Kingdom
Bunsik
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 62 Charing Cross Rd, London WC2H 0BB, United Kingdom
Hongdae Pocha
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 26 Romilly St, London W1D 5AJ, United Kingdom
SOTE
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 164 Clerkenwell Rd, London EC1R 5DU, United Kingdom
Mukbap
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 91 Worship St, London EC2A 2BG, United Kingdom
Jumak 39
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 39 Panton St, London SW1Y 4EA, United Kingdom
Look Left
• Dates: July 4 (Sat) – July 10 (Fri), 2026
• Location: 1D Mentmore Terrace, London E8 3DQ, United Kingdom.