Pride marches to corridors of power in Whitehall
Activists are processing past Trafalgar Square and down Whitehall as part of the Pride in London march. Spectators cheered as floats full of people dancing and speakers playing music drove through central London.
Many people watching the parade were wearing rainbow colours and carried Pride flags amid chants of “Happy Pride”. Companies that have sponsored floats at the parade include Lidl, Tesco and Ikea, with the Swedish furniture brand’s float carrying the message: “Love doesn’t require instructions”.
London-based football teams including Arsenal, West Ham and Crystal Palace also had floats in the parade.
Marchers in Trafalgar Square as they take part in Pride in London
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Parade-goers take part in the Pride In London 2026 march
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People pass through Piccadilly Circus as they take part in the Pride in London parade
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‘Enby neighbourhood spiderman’ at this year’s Pride In London parade
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Activists in furry costumes attend the Pride In London 2026 parade
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Activists unfurl the trans flag at this year’s Pride In London parade
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The crowds watching the Pride in London parade in central London. Picture date: Saturday July 4, 2026.
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A parade-goer wields a sign in the Pride In London 2026 parade
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