The Disney Store has announced when it will open at Birmingham Bullring and the date is coming up fast.
The new permanent shop – set within Selfridges – will welcome its first customers on Wednesday, July 29.
Disney confirmed it would be moving back to the Bullring full time following its successful festive pop-up in Selfridges last Christmas.
Read more: The full demolition plan for Rackhams now House of Fraser has closed in Birmingham
The shop will offer an ‘immersive shopping experience’ according to the brand, with products from Pixar, Marvel and Star Wars alongside its Disney classics.
Collectors will see the return of the Selfridges exclusive Disney plush collection, with a bright yellow Mickey Mouse and Winnie the Pooh up for grabs following a Christmas sell-out.
A Disney Store Key Ceremony is planned for the opening and there will be a special offer for fans on opening weekend.
Disney plushies in Selfridges -Credit:Amy Gaffney
Disney says that Selfridges Unlocked shoppers who spend £50 or more on opening weekend will receive a free Disney and Pixar Toy Story Lotso plush keyring mystery box for as long as stock lasts.
As well as toys, the Disney Store will sell clothes, accessories, collectibles, dress-up collections and stationery.
Patrick Sager, global general manager and vice president of retail marketing at Disney Store, commented: “We’re thrilled to finally be able to share the opening date for our new Birmingham store at Selfridges Birmingham and begin the countdown to welcoming guests through the doors on July 29.”
“The Disney Store has always been about so much more than shopping.
“It’s a place where families spend time together, favourite stories are brought to life, and every visit has the chance to become a special memory.
“We can’t wait to welcome fans from Birmingham and across the Midlands into the Disney Store where we hope they’ll discover something new, revisit old favourites and leave with smiles that last long after they’ve headed home.”
Selfridges is open every day from 10am in the Bullring, with an 8pm closing time during the week.
Saturday open times are 9:30am until 9pm and Sunday trading hours are 11am until 5:30pm.