ITV Good Morning Britain is set for some huge changes amid fears of ‘mutiny’ off camera.
Good Morning Britain is set for a major revamp(Image: ITV)
Good Morning Britain is rumoured to be on the brink of a significant revamp which is set to be the biggest in the show’s history. The ITV breakfast show, which airs every weekday from 6am with hosts such as Ed Balls, Susanna Reid, and Kate Garraway, has become a staple in the daytime television line-up.
First broadcasted in April 2014, GMB followed a similar format to GMTV, which ended in 2010. With Piers Morgan previously at the helm and frequent heated debates between opinionated guests, GMB has never been one to avoid controversy or making headlines.
However, there are now rumours of ‘mutiny’ behind the scenes, as a major shake-up could lead to job losses. A source told MailOnline that executives are eager to boost the programme’s ratings, as BBC Breakfast currently outperforms GMB by 400,000 viewers.
With over one million tuning into the BBC’s alternative compared to GMB’s 700k, it’s believed that bosses want to give Good Morning Britain a makeover, the Metro reports.
The ITV breakfast show has been on air since 2014(Image: ITV/REX/Shutterstock)
While all changes are yet to be finalised, possibilities include relocating to a new studio or tweaking the format to make GMB more ‘serious’.
There are also rumours that the breakfast show will merge with ITV’s news operation, produced by ITN.
Union leaders representing GMB workers are thought to have expressed ‘concern’ via internal memos that these plans could jeopardise people’s jobs.
However, insiders suggest this isn’t a certainty.
A source said: “Obviously, any talk of major change starts panic-lots of the staff were immediately worried about the security of their jobs.
“This is about streamlining ITV’s news output across the whole day, and having separate teams doubling up just doesn’t make sense.
“So it may well be that some correspondents end up appearing across the whole day’s schedule, rather than being specifically attached to GMB or ITV News.”
They added that the revamp could lead to “a new set and a new feel, and a more continuous feel to ITV’s news bulletins throughout the whole day as a result.
“But people are very much likely to lose their jobs, so there is a lot of upset, anger and, in some cases, mutiny.”
Good Morning Britain covers a variety of segments, including world news, entertainment, weather, politics, sports, and competitions, as well as local news.
Over the years, it has also aired several spin-offs, including GMB Today, which was a temporary replacement for Lorraine during its 2017 summer break.
The following year, a special edition titled Good Evening Britain followed the England vs. Belgium World Cup football match and included live celebrity reactions.
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Special episodes have also covered Prince Harry and Meghan Markle’s wedding, tributes to Sir Captain Tom Moore after his death, and the funeral of Queen Elizabeth II.
In terms of scheduling, GMB not only goes up against BBC Breakfast but also Sky News Breakfast with Kay Burley and GB News Breakfast with Eamonn Holmes.
The programme is presently presented by Reid, Garraway, Balls, Charlotte Hawkins, Ranvir Singh, Richard Madeley, Adil Ray, and Robert Rinder.