Flip, a Stuttgart-based employee experience platform for frontline workers, has raised €22 million (£19 million) in order to fund AI infrastructure and knowledge development for deskless roles.

Today’s round is backed by existing investors Notion Capital and HV Capital, who are expanding their stake in the software company. L-Bank, the development bank of the state of Baden-Württemberg, is also joining as a new investor.

This all follows their €25 million Series A extension in 2025 and its more than €26.5 million raise in 2022.

“AI has long been part of everyday life in the office but, on the assembly line, in stores, or in care settings, it has barely arrived,” comments Benedikt Brand, co-founder and CEO of Flip. “This isn’t due to a lack of interest, but because many frontline organisations lack the digital identity and infrastructure required for AI to make a difference in daily operational work. That is exactly the gap Flip closes: with secure digital identity, AI agents, and custom-generated frontline apps on a single platform.”

Flip’s raise comes amid continued investment in European software for frontline and deskless workforces.

In 2026, EU-Startups has reported rounds including €200 million for Paris-based Skello, €18.09 million for Madrid-based Orbio, €11 million for Karlsruhe-based Nesto, over €5 million for Berlin-based Elephant Company, €4 million for Berlin-based Bounti and €1.6 million for Ireland’s HR Duo, with the three German companies providing direct same-country comparables.

These six rounds represent more than €239 million in disclosed funding, rising to more than €261 million when Flip is included.

“We’ve backed Flip since 2022, and over that time we’ve watched the team build a leading position in the enterprise market, both within Europe and the US. That we are doubling down reflects our conviction that Flip is playing a defining role in shaping the category of AI for frontline teams,” adds Jos White, General Partner at Notion Capital.

Founded in 2018, Flip combines communication, workflows, digital identity and AI in a single app, reaching the 80% of employees who don’t work at a desk.

Current companies using their software include Bosch, REWE Group, SIXT, TEDi, FORVIA HELLA, Greif and Europart.

In their initial pilot rollout with Flip, Grief reportedly hit 85% adoption and sustained 74% weekly active users. Building on that success, they’ve now rolled the platform out to over 100 sites across 15 countries.

According to the company, workers across production, retail, logistics, care and hospitality are being left behind colleagues who are building AI skills. Frontline roles risk staying exactly as they are, which could have a detrimental impact on their pay, progression and job security in sectors where turnover is already high.

Flip aims to position their AI app builder ‘Flip Fusion’ at the centre of this new growth phase. Instead of spending months putting standard software out to tender, buying it, and painstakingly customising it, the company says Fusion generates custom frontline apps in real time, tailored to a store, a team, or a process.

Launched in June, the second lever, Frontline Identity, is a new capability that removes the historical requirement for a corporate email address. Flip outlines that this makes digital access significantly easier for deskless workers who previously faced barriers to their employer’s systems.

“We want to see a world where AI leaves no employee behind. This is why we are building the digital foundation companies need to bring their operational workforce into the AI era. After all, AI will only unlock its greatest economic value once it reaches every employee, not just those at a desk,” says Benedikt.