On is celebrating its investor and partner Roger Federer with a special edition sneaker ahead of his induction into the International Tennis Hall of Fame on Aug. 29.
Called The Roger Centre Court shoe, the commemorative edition draws inspiration from a selection of outfits previously worn by Federer at Wimbledon — one of which is now displayed at the International Tennis Hall of Fame.
Crafted in an Ivory and Fern colorway, the shoe features a white upper complemented by golden accents and subtle green detailing. In a personal touch suggested by Federer himself, the shoe includes a grass-colored sockliner. Plus, the heel is decorated with a golden International Tennis Hall of Fame racquet badge, serving as a nod to his legacy. The 191-gram shoe also features a 7mm drop and will be offered in European sizes 36 through 49.
Limited to just 20,000 pairs worldwide, each pair comes in commemorative packaging with golden accents, green court-inspired edges and a personal message from Federer inside the lid.
To accompany the launch, On and Federer have launched a new campaign film that revisits the roots of the tennis legend’s career. Called “The Boy from Basel,” the campaign was filmed on location in Basel, Switzerland, and retraces the bike route a young Federer took from his childhood home to his local tennis club — focusing on the enduring dream that started it all.
Roger Federer in “The Boy from Basel” campaign.
Courtesy of On
“It’s an incredible honor to be inducted into the International Tennis Hall of Fame,” Federer said in a statement. “The fans and the tennis community have been an integral part of my journey since day one. With this commemorative shoe, we wanted to create something effortlessly understated – a piece of living tennis culture that gives everyone wearing it the feeling of stepping onto the grass.”
Federer began his relationship with On in 2019 when the tennis legend invested in the Swiss running brand and became a co-owner. In 2020, revealed their first project together, The Roger Centre Court 0-Series.
The Roger Centre Court – International Tennis Hall of Fame Edition sneaker, which retails for $200, will launch on Aug. 25 exclusively at On.com.
The Roger Centre Court – International Tennis Hall of Fame Edition.
Courtesy of On
The Roger Centre Court – International Tennis Hall of Fame Edition.
Courtesy of On
The Roger Centre Court – International Tennis Hall of Fame Edition.
Courtesy of On
The Roger Centre Court – International Tennis Hall of Fame Edition.
Courtesy of On