Luxury lifestyle/beauty brand Byredo is to open a store at Victoria Leeds, the brand’s first standalone UK location outside of London.
The move to a standalone store within the Victoria Quarter follows the brand’s success as a concession within Victoria Leeds’ Harvey Nichols.
The new 2,154 sq ft space will feature an assortment of high-end fragrance, make-up, home, leather goods, and accessories while furthering its success to meet the growing demand for wellness products.
Byredo noted its health & beauty category saw a 15% sales uplift over 2024, a figure “set to be further bolstered by Bryedo’s upcoming opening”, it said.
Rachel Bradburn, leasing director at Victoria Leeds, added: “The luxury nature of Byredo means they will be a perfect fit with our leading tenant mix. [This] flagship further cements Victoria Quarter as the go-to premier destination for luxury brands.”
This debut follows the commitment of other key openings from womenswear retailer Nobody’s Child, marking the brand’s second store outside of London, travel and lifestyle brand Tumi is set to join in June for its first location in the North of England, and more specifically, Yorkshire, while luxury skincare brand Aesop recently arrived at the centre, also the brand’s North of England debut.
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