Experiential spots to quadruple to show video-friendly displays

20260901N Samsung

A dedicated Samsung section at Yodobashi Camera Multimedia Akiba store, in Tokyo’s Akihabara district known for electronics shops. (Samsung Electronics)

NEO JIMBO

September 2, 2026 06:18 JST

TOKYO – Samsung Electronics will ramp up experience-based marketing of its foldable smartphones in Japan, increasing spaces where shoppers can touch and test the devices in person.