The supermarket chain has cut the country in two with a map involving chips
Iceland has announced it will be shutting two stores across the UK over June and July(Image: Rui Vieira/PA Wire
)
Iceland has made a controversial decision over the North/South divide, and for many Brummies, it won’t be a popular one.
The supermarket chain asked customers what their favourite sauce on chips were and the results divided the nation.
Across the North, curry sauce was a clear favourite, but across the South, a mixture of condiments made the plate, including ketchup and tartare sauce.
READ MORE: Birmingham restaurant fires back at customer who ‘got 10 chips for £6’ after checking CCTV
A typical Northern chippy order was deemed to be fish chips, salt and vinegar, scraps, mushy peas and curry sauce.
Whereas Southerners said their typical order involved fish, chips, salt and vinegar, battered sausage, mushy peas and ketchup.
The new ‘North/South’ divide according to Iceland(Image: Iceland/The Food Warehouse)
Analysing results, Iceland and The Food Warehouse drew a North South map which controversially cuts the country in two.
Birmingham and the West Midlands were placed in the ‘South’ while the East Midlands was deemed to be in the ‘North’.
Iceland Foods chief commercial officer Paul Dhaliwal said: “We set out with the objective of seeing the difference between regional chip shop orders, seeing who has mushy peas and who prefers battered sausage and scraps as extras.
“What we found was even more interesting.
“We noticed a clear divide between the sauce on Northern and Southern orders and we have now officially identified the dividing line between the two regions and its curry sauce that’s the outlier.
“The debate between where the North starts can now be settled.
“If you live in Wales and Nottingham, you’re Northern, but if you live in Birmingham, Coventry or anywhere below Northampton, consider yourself Southern.”