In an era of fast fixes and cosmetic treatments, a new generation of natural beauty habits is on the rise — and it takes only five minutes a day. Social media websites are abuzz with short videos endorsing “face yoga,” which claims to lift and firm facial muscles without surgery or fillers.

One viral video shows an instructor performing a daily face-lifting regime, which the creator says will “restore your youthful jawline.” The technique, based on ancient traditions, merges specific facial exercises, lymphatic drainage massage, and conscious breathing to engage muscles and boost skin elasticity.