The announcement sparked an outpouring from its customers
Popular Bristol mountain bike shop set to close after over 40 years of trading (Image: Getty Images)
A Bristol mountain bike shop has announced it is shutting down with customers saying it’s the end of an era.
Staff at Stif Mountain Bikes have described the ‘incredible’ journey of the shop as they prepare to close their doors forever later this year – after opening in 1984.
The bike store has announced that there will be some ‘amazing bargains to be had’ as the business winds up.
Stif Mountain Bikes is on the outskirts of the city in Winterbourne – an area that mountain bikers will know well, due to its top-rated trails.
Now the shopis inviting customers to help clear the decks’ between now and the close of the business later this year. The shop has top-rated reviews online with one Google reviewer naming it the ‘best bike shop’ he’d ever used.
Stif Mountain Bikes announced the up-coming closure on social media. The post was met with dozens of comments of support from customers.
The post on Instagram said: “After an incredible journey, we’ll be bowing out this September.
“It’s been an amazing ride — from our very own Aladdin’s cave in Headingley, to the Covid boom, wild staff nights out, and everything in between. We’ve had the honour of supporting riders of every level, from local legends to household names, and even making our own bike along the way.
“Opening our Bristol store was a huge milestone, powered by our DIY, can-do attitude and a passion for creating something truly special. At the heart of it all has been our cherished customer base — the lifeblood of everything we’ve built.
“This business was never just about selling bikes. It was built on trusted relationships, honest advice, and top-tier customer service. We partnered only with brands we love and use ourselves, and that authenticity carried us far.
“As we prepare to close our doors, we’re inviting you to help us clear the decks. There’ll be some amazing bargains to be had — a final celebration of the community that’s made this possible.
“While we may be closing the shop, your support won’t stop. Warranty support will continue via our friends at Jungle, who will retain our systems records and even take on some of our fantastic staff.
“From the bottom of our hearts, thank you – to every one of our loyal customers, and to every staff member who has made this place what it is. We couldn’t have done it without you. It’s never been just a job or just a business. It’s been a family.”
The post was met with comments from customers who said they were ‘pretty emotional’ reading the news of closure, with one writing ‘wow, sad times’. Another wrote ‘love this shop and its staff and I will really miss you guys’.
The Stif Mountain Bikes will close in September, along with another branch in Summerbridge, Yorkshire.