The shop is part of the brand’s ‘continued expansion’
The Bullring(Image: Kirsty Bosley)
A retail chain with a top-rated branch at Merry Hill Shopping Centre has confirmed it will open a new shop in the Bullring.
ProCook is a cookware store known for its pots, pans, knives and electricals.
The brand opened at Merry Hill back in November 2024 and the Bullring shop will be its first in Birmingham.
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ProCook also has a presence at the Touchwood Shopping Centre in Solihull, opening there back in August.
While an exact open date has yet to be confirmed, ProCook has confirmed that it is ‘delighted’ to be opening in what it calls an ‘iconic shopping destination’.
Joe Pennington, retail director at ProCook, said: “We’re delighted to be bringing ProCook to the Bullring.
“As part of our continued expansion this new store marks an exciting opportunity to connect with customers in Birmingham and its surrounding areas, giving them the chance to experience our kitchenware range first hand in a dedicated retail space at an iconic shopping destination.”
The Bullring has had a number of new openings in recent weeks, with suit shop Moss opening on May 30 and the Aston Villa club shop launching the week before.
Fashion brand Stradivarius began recruiting for a new store in Birmingham this month, sparking rumours that it would launch in the city centre.
No location has been confirmed for that new store as of the time of writing.
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We’ll share more on ProCook when a location is confirmed.