Meghan Markle shared on Saturday evening a new snap of herself walking in the sea. The photograph, published on the social media account of her business venture As Ever, was part of a post seemingly teasing a new project or launch.

The Duchess of Sussex was pictured smiling and wearing a flowing white midi dress while walking along the beach with her feet in the waves, which she captioned “running into the weekend like”. The 43-year-old’s cryptic comment, “for all the good to come”, seemed to tease a new venture for As Ever.

Just four days ago, she also alluded to a launch in an As Ever Instagram post, captioned: “Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month…get excited!”

The picture showed an array of mixed berries and a chopping board, hinting at a new product alongside her organic fruit spreads, tea and honey.

The lifestyle brand was launched earlier this year by the Duchess of Sussex, combining a “collection of products, each inspired by her long-lasting love of cooking, entertaining and hostessing with ease”.

It comes hours after Meghan shared snaps of herself, Prince Harry, Archie and Lillibet on a family trip to Disneyland, which she described as “pure joy”.

She has posted a flurry of content on her personal Instagram account this week to mark the fourth birthday of her daughter Lillibet, including a video of herself and Prince Harry dancing in the delivery room to induce the Princess’ arrival.

The Duchess penned: “Four years ago today, this also happened. Both of our children were a week past their due dates… so when spicy food, all that walking, and acupuncture didn’t work – there was only one thing left to do!”

Earlier that day, Meghan shared two unseen photos of Harry and Lillibet, calling her “Daddy’s little girl and favourite adventurer”.

One black and white snap showed her as a baby being held by the Duke of Sussex who was gazing lovingly at his daughter.

The other picture showed the Princess as a young child, walking along the sand hand in hand with her father who was holding a cap and a pair of shoes.

Eight hours before that post, the Duchess had shared two intimate black and white pictures of herself with her daughter.

Following the beachy theme, the first picture showed the pair looking windswept while cuddling on a boat as Lillibet sat on Meghan’s lap. The second was a close-up of the Duchess cradling her daughter as a newborn.