Cadbury has confirmed it’s discontinued a much-loved biscuit treat – just five years after it first launched.
The chocolatier has discontinued its Bournville fingers, a crispy biscuit treat coated in dark chocolate that fans raved about.
The dark version of the Bournville fingers were first introduced in 2020 and earned high praise because they were less sweet than Cadbury’s other finger varieties, which include milk chocolate, white chocolate and caramel.
But now, only five years later, they will no longer be on shelves in order to ‘meet changing tastes’.
Mondelez International, owner of Cadbury, said in a statement: ‘We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.
‘Our Cadbury Bournville Fingers were discontinued this year. However, we still have plenty of other delicious products for consumers to enjoy, such as our Cadbury Bournville Giant Dark Buttons and our classic Cadbury Dairy Milk Chocolate Fingers.
It’s sad news for dark chocolate lovers, who have given the chocolate biscuits glowing reviews over the past five years.
On the official Cadbury store on Amazon, Bournville fingers have a 4.5 star rating out of five stars.
Cadbury has confirmed it will discontinue the sale of a popular dark chocolate treat despite rave reviews from customers (stock image)
The chocolatier said it is adapting to ‘changing tastes’ but reassured customers they will still be able to buy Bournville Dark Giant Buttons (stock image)
One buyer wrote: ‘Absolutely lovely flavour, I suggest you hide them in the fridge so no one else can get to them, before you.’
Another fan, who is located in the US, said: ‘These have been my favourite since I was a little girl in England. I’m so happy to be able to get them over here now! They’re crunchy with chocolate coating – it’s easy to eat half a box without realizing!’
On Asda’s website, customers also left rave reviews under the Bournville fingers product page.
‘I used to enjoy the regular chocolate fingers but since I’ve tried these I’m a convert!’ one reviewer said.
‘They are soo delicious especially with a cup of tea, and because they aren’t as sweet as the usual chocolate fingers, they are also very moreish! Would recommend for everyone!’
A second person wrote: ‘Love dark chocolate so why wouldn’t I love these, but once I start the pack I can’t stop haha.’
When Cadbury first launched Bournville fingers, vegans were delighted as the biscuits did not contain any dairy, making them a staple vegan treat.
However, about a year ago, vegan fans of the biscuits realised milk had been added to the ingredients list as a potential allergen. Many were disappointed by this development, and took to social media to voice their thoughts.
Dark chocolate fans love Cadbury’s Bournville fingers, saying they are less sweet and moreish to eat
Customers have given the chocolatey biscuits glowing reviews since they launched in 2020, but just five years later, they are being discontinued
On Reddit, a customer said: ‘I haven’t eaten them since they added milk to the ingredients list. Even if the recipe never changed, if the cross contamination is bad enough milk needs listing as an ingredient then for me it’s not vegan.
‘But I am gutted because I absolutely loved them! I have never bought the Cadbury’s Plant bar because I don’t want to reward them for what they’ve done to Bournville… but if they made chocolate fingers with the plant bar I would totally buy those!’
Another added: ‘I don’t eat them. ‘May contain’ exists for potential cross contamination so as far as I’m concerned, there is milk in them as it’s listed as an ingredient. I loved them too!’
Last year, Cadbury customers were also devastated when the company officially said it would not be bringing back the Spira bar, which was discontinued in 2005.
The highly popular confectionery, known for its semi-hollow twin bars molded in a spiral shape, which offered an airy, crumbly, and smooth texture, was first introduced in 1984.
But in a statement to Sky News, a spokesperson for Cadbury said: ‘We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.
‘Our Spira bars were discontinued several years ago but we still have plenty of other delicious sharing bags for consumers to choose from!’
But the silver lining for chocolate fans came when they started spotting Cadbury Dairy Milk Shortcake Biscuit chocolate bars again.
The bars were discontinued in 2008 but fans revealed in May that they’ve spotted it in B&M stores across the nation.