A luxury Swiss watchmaker has opened within Edinburgh’s St James Quarter with a pool table and stocked bar.
The new additions to Breitling, which has seen the unit more the double in size, have been put in place to offer a “enhanced client experience” and the “perfect environment” to discover its wears.
The expanded boutique within the huge shopping, dining and leisure centre, recently reopened following a refurbishment and in partnership with Watches of Switzerland Group.
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The unique store features an industrial loft design, exposed brickwork and steel accents. It also includes a pool table and fully stocked bar for customers to discover the full collection.
Gavin Murphy, Breitling’s Managing Director, commented: “The expansion of the Edinburgh boutique marks an important step for Breitling in Scotland, a city that has long been significant to the brand.
The new boutique is double the size. -Credit:Breitling
“The new boutique has doubled in size, allowing us to bring more theatre. With the Breitling pool table and a bar that truly embodies the spirit of Breitling, creating a social, informal and inclusive experience to our clients”
Customers can find the brand’s full collection in-store, from UK exclusives and limited editions to iconic timepieces such as the Navitimer, Chronomat, Superocean, and Premier.
Craig Bolton, President of the Watches of Switzerland Group UK & Europe, added: “The Watches of Switzerland Group has a rich history of long-standing, prestigious brand partnerships, and we are delighted to be partnering with Breitling in opening the expanded boutique in St. James Quarter – the leading premium retail destination in Scotland.”
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