One of the partners, Canva, opened their office doors in Hoxton Square to the festival for talks and studio activations. Their Head of Europe, Duncan Clark, summed up the festival by saying, “At Canva we’ve seen a mega trend that everything is becoming more visual and that every person in every kind of organisation increasingly is acting like a publisher, communicating visually with an audience. That maps really closely to what South by Southwest has always done, bringing together different kinds of storytelling, whether that’s in business or in culture more broadly.