(Credits: Far Out / Alamy)
Fri 13 June 2025 21:00, UK
The entire grunge movement in 1991 felt like one of the biggest happy accidents in rock and roll history. No one in Seattle necessarily wanted to be in the same ballpark as bands like Guns N’ Roses, but as soon as Kurt Cobain started singing ‘Smells Like Teen Spirit’, the entire rock and roll scene seemed to shift overnight, with everyone trading in their cans of hairspray for tattered jeans and a grubby flannel shirt. It might have been fun seeing Seattle get representation for the first time, but Cobain knew to separate what was authentic from someone trying to make a quick buck.
After all, the last thing that any grunge band wanted to do was sell out like their heroes did. Cobain had been born out of the punk rock scene and fell head over heels for bands like Sex Pistols and Sonic Youth, so the last thing he wanted to do was to be treated like he was some kind of king of music. Then again, that wasn’t his choice to make once Nevermind began taking over the world.
The kids picking up the record were listening to it like it was a new social movement, and coming from the era when everything had to be glamorous, the new rock stars looked like the kind of people anyone could relate to. But since flannel shirts and Doc Marten boots were the unofficial uniform of the scene, it didn’t take long for it to be turned into a fashion.
Whereas most of grunge’s fashion would have been considered anti-commercial a few years before, seeing a tattered jacket that someone got at a Salvation Army store being sold for hundreds of dollars was already a culture shock. But for someone who was as concerned with image as Madonna, she knew that there was power in being able to reform what everyone’s taste was supposed to be.
Aside from being a chameleon whenever she walked into the studio, Madonna knew there was a certain art in crafting the perfect image, whether that was the iconic music video for ‘Material Girl’ or the sexual tension in ‘Justify My Love’. There was no way she could pull off being a grunge icon, but the next best thing was to sign other artists to her label who were vaguely close to what grunge was doing. It was a good business move, but Cobain didn’t buy it for a second.
When talking about her bid to move towards alternative, Cobain felt that Madonna had forgotten the major points behind the movement before it started, saying, “People like that tend to think that they can buy anything. I personally don’t believe that she’s sincerely into that kind of music. I wouldn’t know because I don’t know her. Maybe she is, but to me it seems kind of superficial. [It’s] a cash-in kind of thing to get more credibility.”
Then again, Madonna’s taste did lead to some of the more interesting rock bands of the 1990s. While some of her bids to be alternative landed with a pretty heavy thud, signing a band like Deftones in the midst of everything gave her a bit more credibility, especially since White Pony has become one of the most legendary albums in metal history.
But given that all of her other “grunge” acts were people like Candlebox and Tantric, it’s not like Madonna completely understood what the Seattle scene was about. Those bands may have had some fine tunes of their own, but it’s hard to think of them and not see the manufactured side of what the alternative movement was becoming.
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