Home » TOURISM NEWS » Outbound Tourism from Britain Poised for 20% Growth by 2030, Government Must Act Now
Sunday, June 15, 2025
In Britain, outbound tourism is on the brink of major growth, and the British Association of Travel Agents predicts the overseas departure of tourism will grow by 20% by the year 2030. However, that bright prospect carries a warning: the UK government needs to act quickly and fashion the appropriate conditions for growth. If not supported by an appropriate policy environment and financing, the potential will escape.
This article explores the potential of outbound tourism from Britain to drive economic growth, highlighting key insights from ABTA’s report and the necessary actions the UK government must take to support this growth.
The Economic Impact of Outbound Tourism
Outbound tourism from Britain already plays a substantial role in driving the UK’s economy. Currently, it contributes a staggering £52 billion to the nation’s economy each year. This includes:
- £10 billion in Gross Value Added (GVA)
- £10 billion in tax revenues
In addition to its direct economic impact, outbound tourism from Britain is crucial for supporting local economies, especially in areas with regional airports. Many of these airports rely heavily on passengers flying abroad, with notable examples including:
- East Midlands Airport: 90% of traffic comes from British travelers
- Manchester, Birmingham, Bristol, and Exeter Airports: Rely on a significant portion of outbound travel
Without the flow of British tourists heading overseas, these regional hubs would struggle to survive, which would also jeopardize the thriving inbound tourism sector. The resulting decline could have severe consequences for businesses and communities that depend on tourism revenue.
ABTA’s Call for Government Action
ABTA’s report outlines a clear opportunity for growth but stresses the need for government intervention. While the UK government has already committed to boosting economic growth and revitalizing cities, the association urges officials to pay more attention to outbound tourism from Britain. Mark Tanzer, ABTA’s Chief Executive, has highlighted that this sector holds tremendous potential for growth across other industries, such as exports and business travel, which would benefit from increased international mobility.
However, for the sector to realize its full potential, the government must:
- Establish a stable, supportive tax and regulatory environment
- Provide fiscal incentives to stimulate growth in outbound travel
In particular, ABTA calls for the government to back sustainable tourism practices, which could position the UK as a global leader in environmentally responsible travel. By accelerating the transition to zero-emission aviation, supported by policies such as mandatory sustainable aviation fuel (SAF) and investments in green energy infrastructure, the UK can strengthen its tourism sector while meeting its environmental targets.
The Need for Sustainable Tourism
Sustainability is a key theme in ABTA’s recommendations. The report stresses that while the UK has made positive strides in sustainable aviation through policies like SAF and airspace modernization, much more needs to be done. The goal is for the UK to lead the world in sustainable tourism practices, which will require ongoing government support and commitment to environmentally friendly aviation options. This includes:
- Accelerating the transition to zero-emissions travel
- Investing in green infrastructure at airports and ports
Moreover, ABTA welcomes international agreements, such as the UK-EU summit’s potential youth exchange program, which could open new doors for future travel and tourism opportunities.
Three Key Policy Areas for Tourism Growth
To capitalize on the opportunities in outbound tourism from Britain, ABTA has outlined three major policy priorities:
- Promoting Sustainable Tourism
The UK must implement policies that accelerate the use of sustainable aviation fuel (SAF) and other green technologies in aviation. This also includes setting up infrastructure to support these innovations. - Boosting the Competitiveness of UK Tourism Businesses
ABTA recommends a review of tax policies and council tax burdens that might hinder local tourism businesses. Support for local tourism entrepreneurs and investment in vocational training and education are also vital. - Improving UK-EU Relations in Tourism
ABTA advocates for smoother travel processes by resolving issues related to the recognition of professional qualifications and improving cooperation on border control systems. These changes could simplify travel for British tourists and businesses within the EU.
Urgency for Government Action
With ABTA celebrating its 75th anniversary, the association is more vocal than ever about the need for government action. “Often in the past, many plans have remained on paper,” says ABTA. To truly harness the full potential of outbound tourism from Britain, the government must make tangible moves toward supporting this dynamic sector.
Conclusion
The potential for outbound tourism from Britain to grow by 20% by 2030 is an exciting opportunity for the UK economy, but only if the government steps in with the right support. With a combination of regulatory reforms, fiscal support, and sustainable tourism practices, the UK can lead the way in a booming sector that promises substantial economic and social benefits. By acting swiftly, the government can ensure that this growth opportunity is not missed and can create a thriving tourism industry that benefits all corners of the nation.
