Ducati Panigale Lamborghini
Japanese Motorcycle Market struggles. In April and May the consumer demand was respectively +6.6% and -5.1% with Year to Date May sales at 150.288 (-2.4%). BMW boomed sales gaining the 5th place in the ranking.
Economic Outlook
Japan has navigated the dual shock of the pandemic and the energy crisis well. However, significant headwinds from weak global growth, geopolitical tensions and high inflation highlight the importance of enhancing the Japanese economy’s resilience to shocks. In a context of inflation, which has risen above target, and pressures from divergent monetary policy from peers, adjustments to monetary policy settings have commenced.
Looking ahead, Japan’s economy is expected to improve. Another wave of government support will keep domestic demand moving in the right direction. In addition, a weak yen will continue to support goods exports and tourism. However, there are several key risks to this outlook. If inflation persists, it could prevent a fuller recovery in domestic demand. In addition, rising trade barriers in the rest of the world could restrain exports and exacerbate inflationary pressures.
Motorcycle Market Trend and Perspectives
While Honda, Yamaha and Suzuki posted relevant performance in their global sales, the 2024 was almost negative for the domestic market, with sales down 9.6%.
However, the start of 2025 was positive, with January up 4.5% before to assist at early effects on new Trump global strategy, with February down 5.4% and March down 11.3% ending the Q1 down 4.6%.
In April and May the consumer demand was respectively +6.6% and -5.1% with Year to Date May sales at 150.288 (-2.4%).
The electric segment continue to raise (+23.8%), with the L1 category reporting a 30.8% year-over-year increase, while the electric L3 class +7.1%.
Harley-Davidson X350
Performance of Leading Manufacturers
Looking at top manufacturer’s performance, all show a difficulties, with Honda at +0.8%, Suzuki at -14.0% and Yamaha with a +4.0%. This three brands hold over 90% of the market with a wide gap over all others.
In fourth place the other domestic manufacturer, Kawasaki which in this period lost 6.8% of sales.
Behind, surged BMW thanks to a roaring +38.5% and overtaking Harley-Davidson, down 38.1%.
In seventh place there is Triumph (+13.2%) followed by Ducati (+86) and Royal Enfield (-1.8%).