World Duty Free is offering jetsetters an additional 10% off their basket through its Reserve and Collect service.
Bethan Shufflebotham Affiliates and Reviews and Jake Hackney
12:01, 17 Jun 2025
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Brits flying through Birmingham Airport can save money at World Duty Free(Image: BirminghamLive)
For many holidaymakers, a visit to World Duty Free is as thrilling as the holiday itself. With travel exclusives and significantly discounted perfumes, beauty products and alcohol, a bit of retail therapy is often the perfect way to kick-start a holiday.
For those jetting off from Birmingham Airport this summer, we’ve discovered a simple way to bag even more savings on already discounted goodies by doing one thing before travelling. World Duty Free customers can get an additional 10% off by reserving items online and collecting them at the airport prior to take-off.
This offers even greater discounts on premium spirits, designer fragrances and high-end skincare, without the last-minute airport shopping stress. Instead, customers can browse online, select their airport pick-up location, and not part with a single penny until collecting their items before boarding.
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One of the products included in this deal is the Johnnie Walker Black Label Triple Cask Edition Blended Scotch Whisky. This one-litre bottle is exclusive to travel retail and priced at £38.59, but drops to £34.73 with the 10% discount.
A standard 70cl bottle of Johnnie Walker Black Label typically costs £35.38 at Asda, so getting an extra 30cl and a much more exclusive version of the whisky for less is quite a steal. The triple cask edition is the third member of the Black Label family and is characterised as ‘sweet, fruity and spicy’, reports the Manchester Evening News.
10% off with reserve and collect
prices vary
World Duty Free
Shoppers can save 10% off already-discounted makeup, skincare, fragrance, spirits and more at World Duty Free when they use their reserve and collect service.
It’s matured in Whisky and Bourbon Oak casks before being finished in a Caribbean Rum Cask, which imparts its unique flavour profile with notes of brown sugar, toffee, orchard fruit, vanilla and a hint of smoke. There’s also a deal on selected whiskies where customers can snag two bottles for £45.
This includes Chivas Regal’s 12-Year-Old Blended Scotch Whisky, which retails at £46.55 on the high street but is £27.89 at World Duty Free. As part of this offer, shoppers can get two bottles for less than the price of one full-priced high street bottle.
However, the only drawback is that the 10% off for Reserve and Collect can’t be combined with other deals like this one. For those stocking up on skincare ahead of a holiday, the Clinique Take The Day Off Cleansing Balm 125ml is reduced from its RRP of £34 to £28.30, before dropping a further 10% to £25.47 at the checkout when using Reserve and Collect.
Clinique’s Take The Day Off Cleansing Balm(Image: Clinique/Amazon)
This lightweight cleansing balm swiftly dissolves stubborn eye and face makeup, including those with sunscreen. The cheapest we found on the high street was at LookFantastic, where it’s currently discounted by 21% at £26.95.
There are also plenty of bargains on perfume at duty-free, with savings of up to 40% on offer, including a standout deal on Carolina Herrera’s Good Girl Blush Elixir Eau de Parfum. Usually retailing for £108 at Boots, a 50ml bottle can be picked up for £85.30 at the airport, and with the extra discount, it drops even further to £76.77.
For those considering this savvy shopping option, remember that orders need to be placed at least 24 hours before going through security – not the best for last-minute shoppers but perfect for the forward-thinking travellers. Even those without any travel plans can bag some duty-free deals, with Stena Line offering Duty-Free day trips from Holyhead to Dublin starting at £10 per person, providing access to a store filled with over 450 premium brands.
World Duty Free has earned rave reviews from customers, as one shopper said: “I had exceptional service today by a very knowledgeable young Lady Katie. There was a great range of products, and she couldn’t do enough for me. I would recommend this shop and will be using it again when I next travel.”
Another said, “The best thing about WDF was their helpful and friendly staff member, Uzma M. Uzma exceeded expectations with assistance on purchasing souvenirs, pointing the way to my gate, and reclining chairs. Without Uzma, I would have departed without making a purchase. WDF sales and ratings can only go up with great role-model staff members like her.”
However, not all feedback was glowing, as one traveller said: “Heathrow Terminal 2. I bought some UK gin at a reasonable price compared to the US price. Unfortunately, they charged in US dollars with a 3% markup—no one mentioned that it was going to be charged in US dollars and not GB pounds. Make sure you are charged in UK pounds, as your credit card will save you a 3% markup.”
Another satisfied shopper said: “I have wonderful experience provided by Sigita in Bristol airport. Very fabulous experience and very knowledgeable of perfume products. She is the great. Thanks a lot. Ingrida.”
Shoppers looking to explore World Duty Free’s offerings can take advantage of their Reserve and Collect service here.