Damian Gordon had no idea that a simple act of picking up discarded cans would eventually lead him to purchase a home. The 36-year-old from the Central Coast of New South Wales, Australia, has spent the past seven years collecting recyclables, turning what started as a modest side gig into an impressive financial achievement. His dedication to the environment has not only changed his life, but it also provides a valuable lesson in how small actions can accumulate into significant rewards.
A Journey That Began with Simple Ambitions
In 2017, Gordon set out to collect cans and bottles, initially with no more intention than earning a little extra money on the side. Outside his regular job, he combed through parks, beaches, and public spaces, retrieving discarded containers eligible for a 10-cent refund through Australia’s Return and Earn scheme. What began as a small project soon grew into something much larger. Over the next seven years, Gordon amassed more than 450,000 cans and bottles, earning $46,000 AUD — enough to make a down payment on a two-bedroom home.
At first, Gordon didn’t keep close tabs on his savings. “It just kind of piled up,” he told ABC News. The money, which accumulated in a bank account he didn’t check often, eventually allowed him to bid on a two-bedroom fishing shack at an auction. The modest house on the Central Coast, which Gordon described as a “little old fishing shack,” became his home in 2024. For Gordon, it was the culmination of years of hard work and an unexpected outcome of his environmental efforts.
Damian Gordon loads up his ute, bound for a container recycling centre. Credit: Damian Gordon
Volunteering at Festivals: A Key Strategy
A major part of Gordon’s strategy to gather cans involved volunteering at music festivals, where the sheer volume of waste left behind by attendees presented a unique opportunity. In Australia, over 500 festivals take place annually, and Gordon took advantage of these events to collect thousands of cans in just a few days. His connection to the festivals wasn’t just about picking up recyclables; it was also a way to become part of the vibrant festival culture.
During these events, Gordon had the chance to meet well-known performers, like The Presets and Sneaky Sound System, while working backstage. “I’ve met so many famous people just through cleaning up side stage,” he said. But the cans weren’t the only items left behind. Gordon frequently found abandoned camping equipment, food, and even decorations like fairy lights. “One time, I brought home so much food — weeks and weeks’ worth of non-perishables,” he recalled.
A Lifelong Habit with Deeper Meaning
Gordon’s passion for recycling goes beyond financial gain; it reflects a broader philosophy he has lived by since childhood. Growing up, Gordon often visited the tip shop with his mother, where they would find useful items like school shoes or even unexpected treasures. Today, he applies this same mindset to his life. His new home, furnished partly with items salvaged from local cleanups, reflects his commitment to reusing and repurposing discarded goods.
But beyond personal satisfaction, Gordon’s actions also serve as a critique of society’s wastefulness. “There’s so much waste in society, we live in such a throw-away society,” he said, noting how large events like weddings and festivals generate massive amounts of waste. For Gordon, his recycling habit is not just about making a living; it’s about reducing waste and making a statement about environmental sustainability.
Gordon’s story has also garnered attention from industry professionals. Danielle Smalley, CEO of Exchange for Change, the organization behind the Return and Earn program, noted that Gordon’s collection of 450,000 cans is the largest refund total the program has ever recorded. “It’s stories like that, that get me bouncing out of bed every day, to come to work,” she said, highlighting the economic and environmental benefits of such programs.
Gordon, now the proud owner of his home, has no plans to stop his recycling efforts anytime soon. “It’s part of my nature now,” he said, explaining that recycling and looking after the environment have become integral to who he is. Even as he starts paying off his mortgage, he remains committed to collecting cans, reaffirming that this habit, which began as a side project, has grown into a lifelong commitment.