The global brand arrives in the city centre on Tuesday
14:10, 18 Jun 2025Updated 14:11, 18 Jun 2025
Porsche is returning to the city centre(Image: Porsche)
A multi-billion-pound manufacturer is moving in to Liverpool ONE. The world famous brand will occupy the space previously used by the Upside Down House family attraction on Thomas Steers Way.
Porsche is launching a four-week pop-up designed for sports car enthusiasts and newcomers. Building on the success of the debut Porsche NOW pop-up at Battersea Power Station, the Liverpool ONE location promises to deliver a similarly experience, providing visitors with the chance to explore Porsche’s history and take a glimpse into its future.
Porsche NOW pop-up stores are part of a global retail concept designed to bring the Porsche brand to centres around the world. The concept aims to engage visitors in a more intimate and interactive way than traditional showrooms.
Inspired by the first-ever Porsche NOW pop-up in the UK in Battersea, the Liverpool ONE facility will feature similar designs, interactive displays and exclusive merchandise.
Attendees will have the opportunity to explore Porsche’s latest models, experience customisation options and take part in unique digital experiences.
Porsche NOW lands on Tuesday, June 24(Image: Porsche)
The space has been created to reflect Porsche’s vision for the future while honouring its heritage. The Porsche NOW pop-up will also host several special events and activations throughout its stay.
Porsche NOW will be in Liverpool ONE from Tuesday, June 24 until Sunday, July 10. The luxury car company once owned a dealership in the city centre but left more than a decade ago due to relocation issues.
Preparations are underway to renovate the site which was previously occupied by the Upside Down House. On June 3, the house’s red exterior had been removed and parts of the white slated roof were also missing.
The Upside Down House at Liverpool ONE has temporarily closed(Image: Andrew Teebay Liverpool Echo)
The unique attraction has been a firm fixture at the retail and leisure complex for more than a year. The interactive photo experience is aimed at families, friends, and small groups. The two-storey attraction is designed to appear upside down on its roof at a slight angle.
The Upside Down House is currently closed and will be relocating to Custom House Place. Upside Down House will reopen at the end of June.