UFC’s Dana White was nowhere to be seen at the Canelo Alvarez vs. Terence Crawford press conference.
After decades of overseeing the Octagon, the UFC CEO is now set to take on the boxing world later this year.
On Sep. 13, the face of boxing, Canelo Alvarez, will face off against Terence Crawford in a boxing super-fight—streaming live to millions on Netflix.
Saudi sponsor Turki Alalshikh confirmed Dana White as the promoter for the upcoming boxing match as the two work together on a new boxing league.
The first press conference between Crawford and Canelo went down on Friday with Alalshikh in attendance but no White in sight.
Photo by Cooper Neill/Zuffa LLCDana White promotes Canelo Alvarez vs. Terence Crawford from the sidelines
White recently said he had the honor of promoting a ‘once-in-a-lifetime fight’ in Canelo vs. Crawford.
White was in between Canelo and Crawford for their first faceoff in May.
With White’s no-show at the press conference, Alalshikh faced off the boxing stars the second time around in Riyadh, Saudi Arabia.
White reposted the Canelo vs. Crawford face off on his social media, and the UFC followed suit by streaming the press conference live on their YouTube channel.
The UFC CEO also no-showed the UFC 316 press conference earlier this month in Newark, New Jersey, with fans insisting White is ‘done’ being a promoter after so many years.
Ryan Garcia says pay-per-view boxing might be dead with Canelo Alvarez vs. Terence Crawford
Canelo Alvarez vs. Terence Crawford isn’t your ordinary pay-per-view super-fight, with the boxing bout available to watch on Netflix.
Jake Paul and the legendary ‘Iron’ Mike Tyson made boxing history last November when they brought in 108M viewers worldwide for their boxing match on Netflix, the streaming service’s first foray into combat sports.
Boxing superstar Ryan Garcia says boxing will never be the same with Netflix turning a corner for the sport.
“With Canelo vs Crawford being on Netflix It might mean that my fight with Gervonta [Davis] might be the last PPV fight to hit 1 million,” Garcia wrote on X.
With Canelo vs Crawford being on Netflix
It might mean that my fight with Gervonta might be the last PPV fight to hit 1 million
Kinda sad PPV might be actually be done
Shoutout Netflix though putting boxing on a huge platform like then is awesome
— RYAN GARCIA (@RyanGarcia) June 20, 2025
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“Kinda sad PPV might be actually be done.
“Shoutout Netflix though putting boxing on a huge platform like [them] is awesome,” Garcia added.