Most businesses start small and scale once they grow to stable and reliable customers. For Meghan Markle, even though As Ever’s basic products are yet to be restocked on the shelf, she’s already looking forward to bigger and grander ventures.

Earlier this month, it was revealed that she had expanded As Ever’s trademark to include hospitality services, meaning that she plans to venture into hotels and restaurants.

Yes, this might be a good move for the Duchess, who showed off her cooking capability in her Netflix show, but she may be making the moves a bit too early.

Besides, new poll shows nearly nobody wants to stay in a hotel owned by Meghan Markle. If you ask me, this new hospitality proposal smells like a smokescreen.

Researching before incorporating a new venture into your business is one of the crucial steps to ensuring a business’s continued success.