Almost a year after laying off its entire staff, the power meter brand is back, now owned by Giant.
Stages Cycling
Almost a year after laying off its entire workforce and filing for bankruptcy, Stages Cycling is officially back. Now under the ownership of SPIA Cycling Inc, a subsidiary of the Giant Group, the power meter pioneer has relaunched its retail business, claiming a renewed focus on innovation, rider support, and performance-led design.
Known for bringing single-sided power meters into the mainstream, Stages helped define a category that made power measurement more accessible and affordable. The relaunched brand retains its core lineup of crankarm-based power meters – the original left-only (L), as well as R (right side), and dual-sided (LR) options – now updated for the latest Shimano cranksets, including XTR M9200 and XT8200. These will debut this week at Eurobike in Frankfurt.
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