(Credit: Imago)
Thu 26 June 2025 7:30, UK
Dejphon Chansiri is asking for an eye-watering £100million fee for the crisis-ridden Sheffield Wednesday.
But that number might be achievable, football finance expert Dan Plumley explained to Football Insider exclusively.
As confirmed by a club statement on 18 June, the Owls have been placed under a three-window transfer embargo by the EFL after Chansiri failed to pay wages on three separate occasions in the 2024/25 season.
Wednesday could see an exodus of players leaving on free transfers, should June’s wages fail to be paid to the playing staff.
The situation is not helped by Danny Rohl’s desire to leave the club, as the German has seemingly been the glue holding the embattled team together.
Wednesday managed to achieve a respectable 12th-placed finish last season, but as their rivals focus on strengthening this summer, the Owls find themselves mired in boardroom chaos.
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The Athletic reported that former owner Milan Mandaric had flown to the UK to explore a deal, but Chansiri was refusing to engage with the idea of selling the club.
Sheffield Wednesday are facing the prospect of a three-window transfer ban.Dejphon Chansiri ‘really needs to sell Sheff Weds upside’
According to BBC Sport, Chansiri is asking for £100m to sell the club, a fee which is considerably higher than what Plumley thinks the club should be valued at.
However, the senior lecturer at Sheffield Hallam University explained exclusively to Football Insider how the Wednesday owner could justify that figure.
Plumley said: “An owner has always got a kind of marker in their head of what they think they want to sell for, and that sometimes isn’t the same as what a buyer is prepared to pay.
“If you look at Sheffield Wednesday, it’s a very similar conversation around a revenue multiplier and additional add-ons get you into that £50-60million, top-end £70m range.
“The club don’t own the stadium, the owner owns the stadium through another company.
“Any buyer is going to want to get that stadium as part of the deal, so you’ve got another factor there in terms of a potential add-on, but also as a potential challenge.
Danny Rohl’s record as Sheffield Wednesday manager. (Credit: Imago)
“To get to a figure of £100m you’re looking at really selling the upside.
“You know, you’re selling the history of the club, the fan base, the attendances that it commands and can bring, but also the way in which you can monetise some of the fan base around the world better as well.
“So how do you tap into that digital footprint and a lot of clubs are looking at doing that?
“That’s where you get these valuations that kind of go above the industry standard valuation techniques because you are looking at selling the upside and what that club could become.
“And then of course, if you can get a club like that to the Premier League, then you can start to inflate that valuation because of the broadcast deals, that’s all the background stuff to it.
“You’re looking at the numbers that we can see and intuitively make sense. And again, for a Championship club of that size, £50-70m is absolutely workable to get it up to that figure that the owner’s reportedly asking for, but you’ve got to really sell the upside.”
Josh Windass was Sheffield Wednesday’s top scorer last season. (Credit: Imago)Josh Windass linked with Valencia switch amid Hillsborough chaos
With the club at risk of losing their key players this summer, Josh Windass has been linked with a surprise move to Valencia.
Coached by former West Brom manager Carlos Corberan, Wednesday’s top scorer from last season has interest from Los Che.
Whilst the Spaniards are no stranger to financial issues of their own, the ex-Baggies boss led a surprise turnaround that almost saw the side qualify for Europe last season.
Windass revealed he had almost joined West Brom when Corberan was still in charge, but chose to remain with the Owls.
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