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Netherlands, Germany, Italy, France, United Kingdom, and Belgium’s nhow Hotels & Resorts Launch ‘Dance nhow Tour’ Across Europe, Inviting Guests to Experience the Power of Dance and Wellbeing
Saturday, June 28, 2025
The nhow Hotels & Resorts brand is taking a bold step into the world of wellbeing, self-expression, and artistic movement with the launch of its ‘Dance nhow Tour’. Part of the vibrant ‘dance nhow, change now’ campaign, this new initiative is a fusion of dance, science, and personal transformation. Beginning on 13 July 2025 at the nhow Amsterdam RAI, the tour will travel to multiple European cities, creating immersive experiences that bring together locals, travelers, and movement enthusiasts in a shared space of liberation and creativity.
The ‘Dance nhow Tour’ offers an energizing and multisensory experience that spans across the brand’s iconic European locations, including stops in Frankfurt, Rotterdam, Milan, Marseille, London, Brussels, and Berlin. With an emphasis on the power of dance as a means of self-expression and connection, these sessions are designed to challenge the conventional and spark moments of personal discovery.
Guided by the voice of Kim de Vries, founder of THIS.IS.EDEN, the event combines silent disco sessions, electronic music, active meditation, and conscious breathing. This carefully curated experience is accessible to all, regardless of age or fitness level. Participants will embrace the healing and transformative power of movement, reconnecting with their bodies and minds in unique and vibrant hotel settings.
This immersive journey through dance will not only enhance wellbeing but will also amplify community connections, offering guests an opportunity to experience something completely unique at each stop. Whether you’re a seasoned dancer or a first-timer, the ‘Dance nhow Tour’ promises to provide a liberating, inspiring, and life-changing experience.
1. Transformative Dance Experience Across Europe
The ‘Dance nhow Tour’ is a groundbreaking initiative aimed at offering guests a chance to reconnect with themselves through the joy of dance. The tour includes seven stops at iconic nhow Hotels in Europe, including Amsterdam, Frankfurt, Rotterdam, Milan, Marseille, London, Brussels, and Berlin. Each location offers a unique setting, from rooftops to historic spaces, where participants will experience silent discos and guided dance meditation sessions led by Kim de Vries, founder of THIS.IS.EDEN.
The first session will kick off in Amsterdam on 13 July 2025, followed by stops in Frankfurt on 16 July, Marseille on 24 July, and Milan on 25 July. The series continues with Berlin on 2 August, Rotterdam on 16 August, and ends in London on 19 September and Brussels on 9 October. The events aim to blend art, wellness, and movement, inviting participants of all ages and fitness levels to experience the liberating energy of dance.
2. Silent Disco Sessions: The Heart of Dance nhow
At the core of the ‘Dance nhow Tour’ are the silent disco sessions, a unique concept that uses wireless headphones to create an immersive experience. Participants will be guided through a transformative journey of active meditation, breathing techniques, and uplifting electronic music designed to free the body and mind. The experience is led by Kim de Vries, whose expertise in combining wellness practices with artistic expression provides a perfect blend of science-backed techniques and emotional release through dance.
As the experience unfolds, the energy builds gradually, culminating in a high-intensity release that brings participants together in a collective celebration of movement and music. The final sessions will feature a DJ set that amplifies the energy created throughout the experience, ensuring participants leave feeling energized, connected, and transformed.
3. Dance as a Tool for Self-Discovery and Transformation
The ‘Dance nhow Tour’ is more than just a dance event; it’s a journey towards self-discovery and personal transformation. nhow Hotels, part of Minor Hotels, has always been about redefining the hotel experience, and with this ‘dance nhow, change now’ campaign, the brand is pushing the boundaries even further. Through the power of artistic movement, participants are invited to reconnect with themselves and the world around them, fostering a sense of freedom, wellbeing, and empowerment.
By combining dance with mindfulness practices like conscious breathing and meditation, the experience goes beyond just physical movement. It creates a holistic journey that aligns body and mind, making it a perfect way for travelers and locals alike to experience the transformative power of dance.
4. Join the Movement: Accessible to All Ages and Fitness Levels
One of the standout features of the ‘Dance nhow Tour’ is its inclusivity. The event is designed to be accessible to everyone, regardless of age, fitness level, or experience with dance. Whether you are a seasoned dancer or someone who has never danced before, the multisensory experience will allow all participants to connect with their body, mind, and spirit in a way that feels authentic and liberating.
Each session is curated to ensure that participants of all backgrounds can take part in a welcoming, transformative experience. From the first guided meditation to the final DJ set, every moment is crafted to enhance wellbeing and create an opportunity for self-expression.
5. Why nhow Hotels: A Creative Space for Transformation
The nhow brand is known for its disruptive and creative approach to hospitality, and the ‘Dance nhow Tour’ is a perfect embodiment of this ethos. Each nhow hotel is designed to be more than just a place to stay—it is a creative hub where guests can experience art, innovation, and self-expression. With design-forward spaces and a strong connection to the local culture, nhow Hotels encourage guests to explore new ideas, break away from routine, and embrace transformation.
The ‘Dance nhow Tour’ is part of the broader ‘dance nhow, change now’ initiative, which encourages guests to engage with both their creative and wellbeing sides. It offers a space where movement, art, and self-expression come together to create unforgettable experiences that redefine what a hotel can offer.
6. Empowering Communities Through Dance
At its core, the ‘Dance nhow Tour’ is about building stronger connections within communities. By creating a space where locals and travelers can come together, the event promotes shared experiences, cultural exchange, and social wellbeing. Participants are not just engaging with their bodies, but also with each other, fostering a sense of community and belonging through the universal language of dance.
As part of Minor Hotels’ commitment to sustainability and social responsibility, the tour also emphasizes the importance of wellbeing and artivism—the blending of art and activism to inspire social change. This is more than a tour; it is a movement that seeks to empower individuals and communities alike to reconnect with their bodies and minds in a meaningful way.
7. The Tour Dates: Experience Dance nhow Across Europe
The ‘Dance nhow Tour’ will be hosted at the following nhow Hotels across Europe:
- 13 July – nhow Amsterdam RAI
- 16 July – nhow Frankfurt
- 24 July – nhow Marseille
- 25 July – nhow Milan
- 2 August – nhow Berlin
- 16 August – nhow Rotterdam
- 19 September – nhow London
- 9 October – nhow Brussels
Tickets for each session are available at €20 per person and can be booked through the THIS.IS.EDEN website. Additional dates are expected to be announced soon.
8. The Impact of Dance on Wellbeing and Mental Health
Research has long shown the powerful effects of dance on mental health, stress reduction, and emotional wellbeing. By incorporating mindfulness practices and active meditation, the ‘Dance nhow Tour’ takes the benefits of dance to a new level. Participants will leave feeling rejuvenated, connected, and inspired, having experienced the therapeutic power of movement in a supportive and creative environment.
The initiative aligns with the growing global interest in wellness tourism, where guests seek experiences that nourish both the body and mind. With its unique focus on self-expression, movement, and wellbeing, the ‘Dance nhow Tour’ offers travelers a truly transformative journey.
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Tags: Belgium, dance nhow, dance nhow tour, Europe Tourism, france, germany, Hotel News, Italy, Minor Hotels, Netherlands, nhow Hotels, Travel News, United Kingdom, wellness tourism
