Digitalization has transformed entrepreneurship especially at its inception. An increasing number of small businesses are launching via platforms like Instagram, TikTok, or WhatsApp, bypassing traditional websites. These social-first entrepreneurs meet customers where they already are, turning social media from a mere communication tool into a business.
Research from GoDaddy’s 2025 Global Entrepreneurship Survey found over one in five (21%) of small business owners in India primarily run their business on social media. This shift underscores the growing significance of social commerce, particularly for solo entrepreneurs and part-time founders.
However, building a business solely on social platforms has its limitations. While visibility is high, ownership and control are minimal. Algorithm changes or platform policies can disrupt a business’s presence and income overnight. Moreover, consumers often seek additional verification before making a purchase. In Germany, where trust is paramount, having a professional website can significantly enhance a business’s credibility. Bain & Company with Sequoia projects India’s social commerce market to reach $20 billion by 2025 and $70 billion by 2030, highlighting that small retailers succeed on social media but also need their own websites to build trust and sustain growth.