Boots shoppers have praised the new fitness range launched by the Hembrow sisters, Tammy, Emilee and Amy calling it ‘by far the best range’ as they are ‘obsessed’ with results
Lucy Addicott, Rachael Davies and Rachael Davis
04:02, 04 Jul 2025
This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more
Hembrow sisters, Tammy, Emilee and Amy have launched new supplement brand Selfish Supps(Image: Selfish Supps)
Finding the right supplements, especially for women aiming to enhance their training, achieve fitness objectives, and get optimal results, can be a challenge. Many supplements are often designed with a specific demographic in mind, which can leave others feeling bewildered about what products to choose.
The Hembrow sisters – Tammy, Emilee, and Amy – are globally recognised figures in the realms of fitness, wellbeing, and motherhood, and they’ve personally felt the need for supplements that cater to their active lifestyles. The trio has now introduced Selfish, a sports nutrition brand with a female-first approach, which is set to hit the shelves at Boots.
Described as contemporary sports nutrition crafted for real women with real routines, Selfish has debuted with seven specially formulated products that address a wide range of everyday health requirements for women. Fitness icon Tammy Hembrow remarks: “Fitness isn’t just about hitting PBs or dropping dress sizes. It’s about showing up for you.”
READ MORE: Mum-of-three made one simple tweak to lose four stone without ‘changing her lifestyle’
READ MORE: Amazon’s under £30 fan bought 5,000 times this month is ‘game-changer for hot spells’
The range boasts an array of products aimed at supporting the goals and hurdles many women encounter. Take, for instance, the Give Me Plant Protein priced at £24.65, touted as a velvety vegan protein powder that delivers 20g of lean plant protein per serving.
The product also comes in French Vanilla and Rich Chocolate flavours, designed to assist women with strength, toning, and post-workout recovery. For optimal results, users simply need to blend or shake one scoop into 250ml of water and consume after a workout, or whenever a protein boost is required, reports the Mirror.
Selfish Supps range
The Supps range is available from the Selfish website and Boots.
Another alternative is Balance My Gut, a refreshing blue-greens gut health powder crafted to help reduce bloating, aid digestion, and support the gut microbiome. Available in Blueberry Bliss flavour, this 240g tub provides up to 30 servings. The product aims to alleviate bloating, enhance digestion, nourish the gut microbiome, bolster overall health and immunity, and offers a non-gritty micro blue and phyto-greens powder.
Additionally, there’s Give Me Protein Water, a light, fast-absorbing vegan protein water that delivers a hydrating dose of hydrolysed plant protein for strength, toning, and recovery. Available in VeryBerry and Tropical Crush flavours, the 300g tub yields 15 servings.
This product is touted to support muscle tone, strength and repair, meet daily protein targets, provide a complete amino acid profile, offer lean hydrolysed plant protein, and a non-gritty, fast-absorbing formula.
Rounding off the list is I Want Energy, a tantalising pre-workout supplement packed with BCAAs to boost performance, stamina and focus without the dreaded crash. It’s available in a luscious watermelon flavour, provides up to 30 servings and promises to deliver sustained endurance, heightened alertness and focus, all thanks to its clean and potent ingredients.
For those who might be looking for something different, there’s no shortage of alternatives. Take, for instance, the Impact Whey Protein Powder priced at £13.99 from My Protein, which comes in various flavours and packs a punch with 23g of protein per scoop.
One shopper said the products were ‘amazing and enjoyable to drink.'(Image: Selfish Supps)
Alternatively, you can opt for Wellwoman Vitabiotics Wellwoman 50+ 30 Tablets from Holland and Barrett, retailing at £10.49, designed to support brain, heart and eye health, and suitable for vegetarians.
However, it’s the Selfish brand that has garnered rave reviews, boasting a stellar 4.9 out of 5-star rating on their website. A satisfied customer shared: “I have tried so many gut powders and they all taste so gross. I have been taking this for the last week and obsessed with the flavour. It’s also really helped with my bloating! Love it.”
Another happy user commented: “As someone who has tried a lot of vegan and plant proteins out there, this is by far the best. Both the vanilla and chocolate taste amazing in smoothies or just with water and ice. No chalky texture at all. I have it every day.”
Yet, not everyone was completely won over, as one reviewer noted: “One scoop is a bit too selfish. It needs a couple for it to really make a difference in taste.”
“I’ve had this for just over a week, and I’ve been sipping it straight after lunch when i need that sweet hit. I find that it fills me up and takes away the craving. Also, its completely delicious,” shared another customer.
However, for women seeking to optimise their bustling, active lifestyles, Selfish’s array of supplements tailored specifically for women could be the ideal solution.