You know the drill. One minute it’s a regular Tuesday in July, the next your inbox is flooded, your group chats are lighting up, and everyone’s suddenly an expert on air fryers, robot vacuums and electric toothbrushes. That can only mean one thing: Amazon Prime Day is back.
Amazon Prime Day 2025 has officially begun, bringing with it four full days of flash deals, limited-time offers and sitewide savings – all exclusive to Prime members. Running from July 8 until midnight on July 11, this is Amazon’s biggest sale event outside Black Friday, and the deals are already rolling in fast.
From smart TVs and smartphones to beauty buys and brilliant basics, there’s something for everyone in the mix. But with thousands of discounts live and more dropping by the hour, knowing what’s actually worth buying is half the battle.
That’s where we come in.
Standard Shopping’s live Amazon Prime Day blog is your running feed of the best deals, handpicked by editors and updated throughout the day. We’re cutting through the noise to bring you genuine bargains, not just big red stickers.
The good stuff moves quickly. Some of the best offers will be gone within hours, sometimes even minutes, so it pays to be early and act fast.
Stick with us for spectacular savings across the board.
Who can access Amazon Prime Day deals?
As always, this sale is exclusive to Amazon Prime membership holders. If you’ve been putting off getting that subscription, there’s never been a better time.
For £8.99 a month, you’ll also be able to access fantastic, exclusive streaming content through Prime Video, major tunes through Amazon Music, and a wealth of other opportunities across gaming, reading, audio and entertainment.
How much is Amazon Prime membership?
It’s just £8.99 a month (or £95 a year if you’d rather pay annually). Students get a sweeter deal at £4.49 per month or £47.49 per year. If you’re still not sure, sign up for a 30-day free trial to try before you buy.