Knox cites other notable poster people of Adidas days gone by: Kate Moss sat on a bed wearing Adidas Gazelles in 1993, Ewan McGregor pounding the pavement in his Adidas Sambas in 1996’s Trainspotting, and David Beckham’s first Adidas boot deal, also in 1996. “It was in music, it was in fashion, it was in sport, it was in everything,” Knox says. Now, everything that helped cement Adidas within the culture back then is being mined for nostalgia in 2025. In a strange meeting of worlds, David Beckham’s youngest son, Cruz, was spotted wearing the Oasis x Adidas Originals collection at Glastonbury. The snake is eating its tail.
