Elon Musk’s Starlink is emerging as a strong competitor to conventional internet providers in the Greek market, as satellite internet is expanding its penetration in the Greek market with increasing momentum.
About three years after the launch of Starlink’s operation in Greece, with the satellites often visible in the night sky like a series of bright dots, the service is intensifying its presence by offering speeds that promise to surpass even those of optical fiber.
Although the company does not publish official data on active connections in Greece, it is estimated that they are now approaching 60,000. That may not be impressive on its own; however, if the estimates are confirmed, connections doubled within a few months, from the 30,000 estimated in end-2024.
Starlink, designed by SpaceX, is one of Musk’s most ambitious ventures and aims to create a global satellite internet network, with coverage even in the most remote corners of the planet. In Greece, the service has found fertile ground by filling a perennial gap: the absence of reliable and fast connection in mountainous and island areas, where the development of fiber optic infrastructure has either not yet begun or remains technically difficult or economically unprofitable. Slow internet remain a serious problem, especially at tourism destinations, significantly affecting the visitor experience.
In this context, satellite internet seems to find resonance with consumers, who appear willing to invest both in the cost of the equipment and in the monthly subscription. For home use, the price of the basic equipment (Starlink Standard Kit) is set at 349 euros, while the monthly subscription starts at €40 for the first year. At the same time, the Mini Kit is also available at just €299. The cost is significantly higher for users who want a satellite connection on the go, as the Starlink Flat High Performance Kit equipment amounts to €2,889, reflecting the different technology.
Satellite internet can offer speeds of up to 300 Mbps, providing significant advantages in areas with limited infrastructure. However, the quality of the connection may be affected by weather conditions, which can cause fluctuations in performance.