Rise at Seven, which has offices in Manchester and Sheffield as well as London and New York, has announced a full rebrand and repositioning to meet the evolving demands of search, social search and AI search.
Now positioning itself as a search-first content marketing agency, Rise at Seven is doubling down on organic media planning, multi-channel, stating the role of SEO is no longer to serve the website but algorithms, where brands are either found or lost across the internet.
The agency said in its announcement: “We exist to create the next category leaders across every searchable platform. IKEA wouldn’t appoint us to build awareness of IKEA, but to lead the category in sofas or wardrobes. Building brand and category signals for the internet and people, and we do that through content.”
The reinvention impacts all of the agency’s entities throughout the UK and US, a result of the agency’s vision expanding “far beyond the traditional definition of SEO to lead the charge in the next generation of multi-channel search and content marketing.”
The announcement comes on the heels of several international client wins, including Ninja, who appointed the agency to lead the category in Airfryers in the UK, Emirates Group and Axa Health. Rise at Seven has also been added to the Kroger roster in the US market, and charged with expanding SIXT US relationships across Europe.
In a move to give clarity in a market that’s demanding it right now, founder and CEO Carrie Rose said: “The industry has seen the biggest shift in history. Clicks are declining in the market, and the most valuable digital commodity in today’s search world is real estate and visibility. And to own real estate, we are required to create and optimise content for multiple platforms, including social search, AI search, traditional search, media and retail. It’s about understanding consumer behaviour and creating content that meets people where they are, from ChatGPT to TikTok to Google”.
The rebrand solidifies Rise at Seven’s shift towards organic media planning, a practice that unifies social, content, PR and SEO under one strategic roof. With the rise of AI search, video-based discovery, and increasingly complex user journeys, the agency is leading the charge in integrating brand salience with SEO (now being called search experience optimisation). .
“Our job is to help brands own their category, not just rank, but dominate mindshare,” said Rose. “We’ve done it for Ninja in the air fryer space, for Capital One in credit cards, and we’re doing it again for emerging brands looking to grow fast.”
As part of the rebrand, 2019-founded Rise at Seven has launched a new website, unveiled refreshed positioning, and teased several upcoming service innovations built for the next era of organic growth.