But that’s the thing: Alalshikh, for all his power and money, is still learning and looking through a narrow, subjective lens. When, for instance, he jokes that Shakur Stevenson, the WBC lightweight champion, should be made to fight in a ring which shrinks in size round by round, he is thinking only of what is good for him, the “promoter”, and not Stevenson, the fighter whose first thought is defense, self-preservation. Similarly, when Alashikh takes to social media to denigrate the efforts of Jack Catterall and Harlem Eubank, as he did last weekend, he fails to recognize that sometimes two styles are just not compatible and that action in the ring is not always guaranteed. These are fights, remember. Fights between human beings. Nothing about them will ever be orderly, never mind perfect.