The presenting duo are taking on an intriguing business venture
Britain’s Got Talent hosts Ant McPartlin and Declan Donnelly(Image: Getty Images)
Beloved TV presenters Ant and Dec stripped down to their boxers to reveal a ‘very exciting’ career move to their fans.
The Britain’s Got Talent hosts, whose full names are Ant McPartlin and Declan Donnelly, are currently spending some time away from TV screens.
After wrapping up the 18th season of the talent show, which was won by magician Harry Moulding, the duo won’t be back on screens until I’m A Celeb returns in the winter.
While many would use the down time to relax and not work, Ant and Dec’s latest business venture was announced on Friday (July 18).
Seeking to support a small business from the North of England, the Newcastle lads have become co-owners in frozen food firm The Northern Dough Co.
Approaching the company to suggest a partnership with founders Amy and Chris Cheadle, Ant and Dec are entering the competitive food world.
The Northern Dough Co offers a range of high-quality, frozen bakery products such as pizza dough and brioche dough, and is already stocked in major supermarkets across the UK.
Ant and Dec are famously known for presenting I’m A Celebrity… Get Me Out Of Here!(Image: Wiktor Szymanowicz/Future Publis)
Always looking to surprise the nation, the Geordie pair filmed a tongue-in-cheek video in their boxer shorts to show how The Northern Dough Co offers restaurant-quality food at affordable prices.
The video was intended to show that you can make food from the comfort of your own home, without feeling the need to get dressed up.
Discussing the news, Ant said: “I love making pizzas at home with my family and was already using Northern Dough Co when we started conversations with Amy and Chris about working with them.
“As soon as we met it was clear we had the same values and together we have some great ideas on how we can expand the business. It’s very exciting and we can’t wait to get started in our role as co-owners!”
Dec added: “We love The Northern Dough Co ethos of celebrating the joy of eating at home and bringing people together.
“Whether it’s a pizza party with mates or a Saturday night in front of the telly with your granny, everyone can get stuck in and make delicious pizzas. We are excited to celebrate all things dough through our partnership and social content.”
Revealing how things came to be, Amy and Chris admitted ‘it’s not every day Ant and Dec’s team drop you a line to ask if you’d be interested in exploring working together’.
“From the very first meeting it was clear just how well their personal values aligned with ours, and how easy it would be to partner and grow our business together,” they said.