Home » AIRLINE NEWS » Italy Expands Winter Tourism Horizons For Scotland As Jet2.com Unveils Direct Ski Flights From Edinburgh To Verona, Opening Access To The Stunning Italian Alps
Saturday, July 19, 2025
Italy has taken a major leap in strengthening winter tourism ties with Scotland by launching direct ski flights from Edinburgh to Verona through Jet2.com. This strategic expansion opens the door for Scottish travelers to explore the breathtaking Italian Alps with greater ease, offering seamless access to world-renowned ski resorts like Val di Fassa, Madonna di Campiglio, and Cortina d’Ampezzo. Timed perfectly for the 2025/26 and 2026/27 winter seasons, this new route redefines winter travel possibilities between the two nations, bringing snowy alpine adventures closer than ever.
Jet2. com Adds Verona to Its Growing Collection of Ski Destinations From Edinburgh Airport – Expanding winter sports options for snowsports fans in the UK
Jet2.com increases ski carriage capacity to meet UK demand February 2017 – Leading leisure airline, Jet2. )com has confirmed an extended network of ski flights for this winter, adding Verona as a new destination from Edinburgh Airport. The launch of this Italian gem further boosts the winter portfolio for 2025/26 and 2026/27 and provides a one-of-a-kind gateway to the Italian Alps from Scotland’s capital.
Jet2. com, the UK’s number one holiday airline, has launched weekly Saturday services between Edinburgh and Verona, commencing 7th February 2026 for Winter 25/26 and 26th December 2026 for Winter 26/27. The timing of these additions is ideal for the 2026 Winter Olympics, especially the peak ski season, and will allow skiers and snow sports lovers to reach the slopes during the most exciting time of the year.
Flights are in the morning, giving snow fans the best times to travel to get more time in the mountains. In all, this expansion will mean an extra 4,000 seats will go on sale which are ski-specific, highlights Jet2. com’s dedication to providing customized services for the expanding winter travel industry.
Private Verona from Edinburgh for small groups
Verona becomes the only Jet2. com ski destination for Edinburgh passengers, so this is a great product for Scottish customers. A heartbreakingly charming northern Italian city, which also provides a prime access route for some of the country’s most renowned ski resorts.
The most famous ski resorts near Verona are:
Val di Fassa: Right in the heart of Trentino, this multi-resort ski area is immense and has something for all abilities in its many interlinked areas.
Madonna di Campiglio: Situated in the Brenta Dolomites, this refined resort has breathtaking vistas and great snow, perfect for devotees of alpine skiing.
Cortina d’Ampezzo: A package of luxury, culture and tough ski runs in stunning Dolomitic scenery is what Italy’s most famous ski-at-a-glance will offer as a Winter Olympics host.
When Jet2.com launched Verona, with it the company spurred a wave of interest in all things Shakespearean in the city. com, whilst is the only way for Scottish based skiers and boarders to experience the Italian Alps in style with no stopovers or lengthy coach transfers.
An Expanding Winter Portfolio from Edinburgh
Jet2. com has increased capacity this winter from Edinburgh Airport. Now with Verona on the programme, the airline will serve no fewer than six ski destinations for both winter 25/26 and winter 26/27:
Jet2. com Ski Destinations Flying from Edinburgh Airport Why choose us.
Verona (NEW)
Chambery
Geneva
Salzburg
Innsbruck
Turin
This expansive offering offers an extensive selection of alp experiences throughout Italy, France, Austria and Switzerland and allows skiers and snowboarders to enjoy some of the best alp slopes in Europe.
National Expansion for the Seasonal Demands
Beyond Edinburgh, Jet2. com is increasing its operations in ski market and its 10 UK bases including:
Belfast International
Birmingham
Bristol
East Midlands
Edinburgh
Glasgow
Leeds Bradford
Manchester
Newcastle International
London Stansted
Taken in full between Edinburgh Airport (EDI) and Manchester Airport (MAN), flights to Verona will bring northern Italy’s winter wonderland within easy reach of even more passengers.
This strategic expansion reflects Jet2. com’s awareness of the UK’s robust appetite for winter travel, and in particular amongst snow sports travellers for good value, convenient and reliable flights.
Jet2. More information is available at icontact.
Jet2. com’s ski flights come with a bunch of traveler-friendly extras to elevate the experience:
10kg hand luggage allowance
22kg standard baggage allowance*
22kg ski carriage*
Award-winning VIP customer service
These features make Jet2. com as a top trusted and traveler-centric airline for ski vacations. Regardless of where customers are bound, whether it’s the gentle introduction of Salzburg’s slopes or tackling the range by Innsbruck, they can relax in the knowledge that both comfort and flexibility are built in as standard.
Jet2. com’s ethos of quality service at low cost has resulted in a vast array of industry awards for challenger and is the UK’s third largest registered airline.
The Perfect Window for the 2026 Winter Games
The timing of Jet2. com’s new flights to Verona follows the much-heralded 2026 Winter Olympics, which are to be shared between Milan and Cortina d’Ampezzo. Which is why the new route is especially appealing to sports fans, adventure seekers and anyone wanting to lap up the excitement of world-class racing and Italian alpine culture.
Travellers can now combine Olympic spirit with once-in-a-lifetime ski holidays – and in a location just a short flight from Edinburgh.
Conclusion
Jet2. com decision to include Verona in its list of destinations for its Edinburgh ski programmes is a progressive move in developing our UK ski travel offering. The airline is consolidating its position as a leisure carrier, having more seats, more exclusive routes, and direct connections to the most important ski venues in Italy.
From frictionless departures and child-friendly schedules to ample baggage limits and the Olympics-season timing, the extension is in keeping with the Jet2 ethos. com’s sophisticated understanding of what winter travelers want — more snow, more flexibility and more unforgettable mountain memories.
