Robertson Homes wanted to promote its new development with the banner sign next to the A720 at Pentland, however it was ruled too big and out of character.
Midlothian planners refused an application to install the 5 metre long sign, which would stand nearly 4 metres high on top of poles, advertising the St Margarets development at Rosslynlee.
The luxury development is part of a larger site at the former Rosslynlee Hospital and offers 117 detached four , five and six-bedroom houses with prices starting at £450,000.
The redevelopment of the former psychiatric hospital and surrounding land was controversially approved six years ago by Midlothian councillors despite developers refusing to include any affordable homes in the plans.
At the time elected members were concerned by the refusal to provide social housing as well as a reluctance to contribute to community facilities.
But they faced the risk of the hospital, which dates back to the 19th cenury and was designed by William Lambie Moffatt, and is Category C listed building falling into ruin.
The masterplan which involves a number of developers includes a pledge to restore the original building as well as create homes around it.
The proposed advertising board for the Robertson Homes houses was planned to be installed on land between Old Pentland Road and the A720.
Planners refused permission stating : “The proposed advertisement signage, by virtue of its scale, position and design, would have an adverse impact on the character, appearance and visual amenity of the surrounding area.”
The officers report outlining the reasons behind the decision was not available on the council’s planning portal where decisions are announced.
Robertson Homes has been contacted for a comment.
By Marie Sharp Local Democracy Reporter
The Local Democracy Reporting Service (LDRS) is a public service news agency. It is funded by the BBC, provided by the local news sector (in Edinburgh that is Reach plc (the publisher behind Edinburgh Live and The Daily Record) and used by many qualifying partners. Local Democracy Reporters cover news about top-tier local authorities and other public service organisations.
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