Brand experts have unleashed a scathing critique of Meghan Markle’s brand strategy, accusing the Duchess of Sussex of profiting from her fame from her marriage to Prince Harry.
On The Art of the Brand podcast, Canadian lawyer and business consultant Phillip Millar and California marketing executive Camille Moore lambasted Meghan’s approach.
Phillip Millar, on YouTube, slammed the operation behind As Ever: “It [As Ever] is run by a confederacy of dunces working on this platform that is just getting maximising the value from her fame that came from Suits and being a part of the Royal Family and they’re just milking that for everything they can.”
The podcast hosts, who have consulted for prestigious brands like Mercedes-Benz, L’Oreal, Olaplex, Dior, and Van Cleef, labeled Meghan’s business ventures as a “royal disaster”.
Millar further criticized As Ever for lacking genuineness, alleging that Meghan is merely “pretending” to be a domestic goddess.
He also commented on the eagerness of consumers to purchase her products, such as wine, jam, crepe mix, and tea, as evidence of “how gullible a lot of consumers are”.
Originally named American Riviera Orchard after the region where they reside, Meghan’s brand underwent a rebranding earlier this year. Since then, she has marketed an array of goods including fruit spreads, flower sprinkles, and cookie mix.
In a scathing critique, he said: “She’s not substantial. I’m agitated by her so much because it is a deliberate misrepresentation of what she is because she thinks she can pretend to be that while actually being this and sucker people into buying her stuff and every step of the way she’s failing because it’s not legitimate. It’s not intelligent. It’s not well executed.”
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Phillip contends that Meghan has not recognized that she is a “disruptor.” He states, “Her brand should be I’m a disruptor. I go into TV. I make noise. I go into the Royal Family. I make noise. She should brand herself as a rebel, but she’s not consistent with what she is.”
On February 18, in an Instagram video, Meghan introduced As Ever to the world and shared the significance of its name. “‘As ever’ means ‘as it’s always been,'” she said.
Meghan Markle‘s latest product launch, a Napa Valley roseĢ, was a smash hit, selling out within an hour on July 1. Prior to selling out, customers could buy three bottles for $90, six bottles for $159, or 12 bottles for $300.
As Ever debuted alongside Meghan’s new Netflix series, ‘With Love, Meghan,’ which features celebrity chefs and Meghan’s friends joining her to indulge in her favorite hobbies such as cooking, gardening, entertaining, and enjoying life’s simple joys.
A second season of the show is anticipated to premiere in the fall, with the announcement arriving just three days after the initial series debut in March.