And Huw Irranca-Davies, deputy first minister with responsibility for climate change and rural affairs, toured the lounge to see first hand how Welsh Government support was delivering commercial opportunities for food and drink businesses across Wales. 

Funded by the Welsh Government, Cywain has been the launch-pad for countless food and drink producers.  This year 16 producers displayed at the Royal Welsh Food Hall for the first time.   

Exhibiting at the Cywain stand, Claire Garland, Pembrokeshire Cheesecake Company, said: “As a small business, it’s wonderful to  be here.

“Hopefully we’ll make some good contacts. That’s the main reason to come, as well as showcasing my products, and see where that takes us.”

Sioned, from Snowdonia Wagyu, said:  “To be on this stall this year and have this kind of exposure is really excellent.  

“To come to the Royal Welsh to exhibit is a big step. The actual cost of coming to a show for a small business is just one factor, and because there’s just the two of us on the farm, it’s nice to have that one day to test, just to see what the reaction is and get the feedback from people.  

“It’s really important that we have places like Cywain that can offer us this support – from staging the stand to how to speak to people and how to present your product as well. 

“It’s imperative – that we have the support here in Wales.”

Mr Irranca-Davies said: ”The Food & Drink Wales Business Lounge demonstrates exactly how our strategic support is creating real commercial opportunities for Welsh producers.

“The Welsh food and drink industry is a cornerstone of our economy and a source of immense national pride.  

“It was a pleasure to have a tour this morning and to meet the producers and It’s exciting to see Welsh businesses connecting with major buyers and securing new market opportunities.”