Shoppers were full of love for this affordable timepiece that does so much for a discount smartwatch

03:00, 23 Jul 2025Updated 09:36, 23 Jul 2025

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreThe smartwatch has 'exceptional durability' against daily wear and extreme conditionsThe smartwatch has ‘exceptional durability’ against daily wear and extreme conditions(Image: Amazon)

Amazon shoppers have been praising a smartwatch that was discounted by more than £120 during a sale. People loved the fact that its “sporty and rugged design” made it “perfect for daily use or workouts”

Normally £159.99, the Military Smart Watch by Atheewon is discounted by a massive 80%, cutting the final price down to just under £35.99. Built with a “rugged” look, this military-style smartwatch is “built to endure the toughest environments”, Amazon claims.

It boasts being “shockproof, drop-resistant and scratch-resistant” with a remarkable level of protection against “daily wear and extreme conditions”. The online listing suggests that the device can stayed powered up for days after just two hours of charging.

The watch will track and chart your fitness progress to help with exercise goalsThe watch will track and chart your fitness progress to help with exercise goals(Image: Amazon)

The device offers all you’d expect from a smartwatch for a fraction of the price of leading models like Apple and FitBit, like call, text and social media notifications. The watch comes in two colour choices – retro blue or casual black.

For the fitness fanatics, the waterproof watch offers a range of features to make training and tracking progress effortless. With more than 110 programmed sport modes, it “analyses data in real time to help optimise training results and achieve exercise goals easily”, Amazon adds.

There are similar devices on the market for people wanting an affordable way into the smartwatch world without spending hundreds of pounds. For example, Sports Direct is offering this Karrimor Smart Watch (£19.99, down from £49.99) and the Reflex Active Series 23 Smart Watch from Currys (£39.99).

READ MORE: ‘Stylish’ Amazon smartwatch that ‘beats Apple and Fitbit’ for less than £21

READ MORE: Refurbished Apple smartwatches drop to £89 in Wowcher deal

But, Amazon shoppers have been praising this “sporty” watch. One said: “It brilliantly combines robust design, technical performance and sporty versatility.

“Whether you are sporty, adventurous or simply a fan of smart gadgets, this smartwatch will accompany you everywhere, while enhancing your wrist.” Another added: “I liked this smartwatch as soon as I unboxed it.

“It has a sporty, rugged design, perfect for daily use or workouts. The strap is comfortable and adjustable, and the round screen is clear, even outdoors.”

A third posted: “This is my first smartwatch I never thought I needed one, but it has been a total game changer for exercise I’ve used it for more than 3 days without a single charge, and it’s still running perfectly. The battery life is amazing!”

The device comes with a range of customisable faces to match your personalityThe device comes with a range of customisable faces to match your personality(Image: Amazon)

And, someone else wrote: “The watch is really smart and has tons of workout variations, so you can choose exactly what you want to focus on. It keeps me motivated and active. Totally worth it!”

But, not everyone was impressed. A shopper who left a one star review claimed: “I spent hours trying to get this paired and synced to no avail.

“Ended up giving up out of frustration. If it’s this hard to pair the watch and get it to work properly then forget it.

“I don’t need that kind of frustration. I’m returning the watch for that reason.”

Someone else penned: “Nice watch but step counter doesn’t properly for me. Some days doesn’t register at all and I know I’ve walked 3 or 4 miles.”

A separate individual suggested: “The two ‘buttons’ on the left are not even buttons. They are just part of the plastic casing.

“I can’t imagine an £150 watch having fake buttons?”