At the XXXVII International Seminar Blueberries Trujillo 2025, organized by Blueberries Consulting, a panel of experts explored the evolution of high-tech horticulture in Peru, with a focus on the integration of new genetic varieties to meet global market demands. The discussion, titled “Genetics, Market Demands, and Fruit Quality,” featured industry leaders such as Julio Zavala of Fall Creek Farm & Nursery, Marcelo Luengo of Planasa Peru, Lorraine Pinto of Osiris Plant Management, and José Luis Ubaldo from the University of Florida. Jorge Esquivel, director of Blueberries Consulting, moderated the session.

Julio Zavala described a transformative second era for Peru’s blueberry sector, emphasizing the crucial role of advanced genetics in shaping its future. He noted that the same innovations are already being used in other crops like table grapes, underscoring the importance of combining new genetics with cutting-edge substrates, technology, and deep market knowledge. Marcelo Luengo expanded on this by highlighting the need for varietal replacement to enhance productivity and ensure sustainability in the face of climate change. He stressed the importance of selecting plant varieties that align with both market expectations and environmental conditions.

Lorraine Pinto drew attention to the rapid expansion of Peru’s blueberry industry and emphasized the need to provide small producers with access to the same technologies available to large growers. This, she argued, would foster a more competitive and equitable industry. José Luis Ubaldo echoed the importance of varietal selection, especially in adapting to Peru’s diverse and often challenging climatic conditions. He underlined the necessity of choosing regionally suitable varieties and staggering harvest periods to maintain competitiveness in international markets.

Looking ahead, Zavala spoke about strategies to ensure year-round blueberry production and the potential for reaching new export destinations. He discussed ongoing conversations with Peru’s agricultural authority, Senasa, about opening access to additional markets. Pinto emphasized the significance of natural fruit qualities, particularly firmness and size, as critical attributes to meet consumer preferences. Zavala concluded by noting that even the best genetics require strong agronomic management to unlock their full commercial potential.

Source: Blueberries Consulting




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Publication date:

Thu 24 Jul 2025