Max Siegelman Discusses Siegelman Stable East Hampton Pop-up

Asked what legacy meant to him, Siegelman spoke proudly of his family. While Robbie trained horses, his mother worked a decades-long career in sports media. Siegelman Stable blends both of his parents’ stories.

“We did a collaboration with Muhammad Ali a couple years ago,” Siegelman said. “And [my mother] worked at ABC Sports and ESPN for 45 years, and Muhammad Ali documentaries and TV shows and movies were a big part of her career. So having those things all come together is really cool, and being able to build something that lasts beyond just his career and his story, and being able to expand his story and everything that he did during his career couldn’t be cooler.”

Robbie began training horses in the 1970s. He then went to college and played soccer. He opted to train horses for a living instead of pursuing a professional soccer career. He began training race horses at Roosevelt Raceway. He opened his own racing stable in 1982, hence the year often embroidered or printed onto Siegelman Stable products.

“My mom incorporated my dad as Siegelman Racing Stable in 1982,” Siegelman said, “Which was sketchy when I first started doing this, because I wanted to put the year on the side of a hat. My dad’s like, ‘I think it’s 1987.’ My mom said that was incorrect, went down to the basement, found the paperwork. It was ‘82, so we were good.”

Siegelman’s mother created the brand’s two primary racehorse logos, which still adorn Siegelman’s product today.

“A lot of embroidery shops try to get me to change the file,” Siegelman said, “Because there’s so much overlap in detail, but I actually think that that’s what makes it so unique and different, and why people are attracted to it.”

The iconic Siegelman Stable hat, which Siegelman said remains the brand’s flagship piece, was one of the first two products he made during the pandemic. He made the hat in three colorways. He made a crewneck in two.

It began, like many brands and businesses, as an experiment.

“Like most brands,” Siegelman said, “Like Pyrex that Virgil [Abloh] started previous to Off White, was just printing and embroidering on blanks. Had no clue what I was doing, no background in fashion. And over the last couple of years, we’ve taken a lot of steps to improve our quality, improve how many SKUs we have.”

Siegelman Stable now has more than 50 cut and sew SKUs, and 99% of these, Siegelman says, are produced in the U.S.
Max Siegelman and Karoline Spenning, Photo: Yanran Xiong

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