The offer, which requires no bus pass or registration, is expected to benefit local families by reducing travel costs and encouraging the use of public transport during the holidays. 

The offer applies to all registered commercial and supported bus services starting in North Somerset and neighbouring areas, with limited exceptions outlined on the Travelwest website. 

The launch event took place at Weston-super-Mare’s Tropicana, where children from Walliscote Primary School joined the new Mayor of the West of England, North Somerset Council Leader Mike Bell, local MP Dan Aldridge, and representatives from regional bus companies.  

The Tropicana is due to undergo redevelopment this summer, transforming into a 5,000-capacity venue through national government investment. 

Local leaders welcomed the initiative as a way to support residents and boost access to attractions.  

Helen Godwin, the new Mayor of the West of England, said: “Together, we’re building the kind of bus service that local people deserve. Our £1 child fare is already one of the cheapest tickets in the whole country but, ideally, children and young people should be able to travel by bus for free. That’s something I’ve heard loud and clear. 

“It’s right that we help people save money and encourage greener travel. With free travel starting today for 150,000 kids, local families will more easily have busloads of fun during the school holidays. This is just the start for a new chapter for the West. 

Evaan, a pupil from Walliscote Primary School, said: “Going on the bus for free means I can go anywhere. I would like to go to the beach.” 

Njonfolo, another pupil from Walliscote Primary School, said: “It would be easier for parents or children who don’t have cars to be able to go somewhere. I would love to go to Puxton Park on the bus. I love sitting on the top deck of the bus.” 

Councillor Mike Bell, the Leader of North Somerset Council, said: “So many families and young people in North Somerset will benefit from this brilliant summer initiative. Free bus travel opens up a world of opportunity, from exploring locally or being able to spend more time with friends and family.  

“We’re proud to support this investment in affordable, sustainable travel.” 

The scheme is part of a wider investment in transport across the region, using a share of £13.5 million in government funding.  

Travelwest also offers information on free summer activities and public transport planning tools for families.