It’s known for its “soft power dressing” and is loved by famous faces
Designer fashion store Me+Em opens first Manchester shop on King Street.(Image: Me+Em)
Luxury womenswear brand Me + Em has opened its first ever Manchester store – marking a milestone moment for the fashion label loved by A-list stars and royalty.
The brand was first launched by Clare Hornby in 2009, and has gone on to become a multi-million pound success story, with several boutiques in London, as well as in New York and Texas.
But opening in Manchester this week has maked a special moment for Clare, as it markes the first standalone store on home turf for the entrepreneur who grew up in Oldham.
The new city centre boutique opened on Friday on King Street, joining a host of other luxury brands on one of Manchester’s best known shopping streets.
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Me+Em is now open on King Street in Manchester(Image: Me+Em)
It’s spread across two floors, and features all of Me+Em’s signature fashion ranges as well as a VIP styling suite.
The brand has been a big hit with celebrities and even royalty, thanks to its blend of flattering styles with high end materials. Recently spotted wearing items from the collection include Daisy Edgar-Jones, Leighton Meester, Bella Hadid and the Princess of Wales.
It’s known for its “soft power dressing” and has also become known as the “trouser whisperer”, so loved are the range of trousers for women created by the brand.
Founder Clare, writing on the official Me+Em website describes the brand as: “intelligent style for intelligent women, now and forever.”
“Soft power dressing” is one of the keys to the brand’s success(Image: Me+Em)
She adds: “I don’t believe that modern women should have to choose between quality and cost; between contemporary trends and clothes they can actually function and look great in. That’s why I founded ME+EM in 2009.
“There are no compromises to be made here. We call this ‘Intelligent style’ because of the great deal of thought that goes into each and every piece to ensure it is flattering and functional, with wear-forever appeal.
“We refer to this as ‘The Three Fs’ and they are the pillars of ME+EM. If a piece doesn’t tick off all three, we don’t make it.
Inside the new Me + Em store(Image: Me+Em)
“The secret to ME+EM is what we don’t have: middlemen. I’m obsessed with quality and in order to offer the highest standard at an accessible price, we handle everything ourselves, in-house.
“No third parties mean no unnecessary mark-ups. It’s the very simple reason why we no longer have to choose between luxury and cost.
“I’m proud to say that ME+EM was the very first luxury brand in the UK to disrupt the market in this way, paving the way for a new vision of womenswear.”
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