Jemma Louise, from Wales, had booked the stay via the platform but received a cancellation message shortly after confirming. In a now-viral video, Jemma shows screenshots of her chat with the host, who plainly states, “It’s because you’re from Wales.”
The short clip has since blown up online, with comments flooding in from angry viewers across the UK. Many accused the host of outright discrimination, with some urging Jemma to report the incident to Airbnb and even the Equality and Human Rights Commission.
One user said: “Hope no one ever books with her again.”
Others, including several Welsh commenters, reacted with a mix of disbelief and humour. “People are actually insane,” one wrote. “TF you mean ‘it’s because you’re from Wales’? Babes, we’re on a floating rock.”
One user added: “Imagine if she knew you were from Bettws too, you’d have been double cancelled.”
As the clip continues to be shared widely, many online are calling for better protections against location-based discrimination on rental platforms.
After being contacted by the South Wales Argus, an Airbnb spokesperson issued the following statement:
“Discrimination, including on the basis of nationality, has no place on Airbnb. As soon as this report was brought to our attention, we reached out to the guest to provide our support and suspended the host while we investigate this matter.”
They added that the company’s Open Doors initiative provides “timely, personalised and hands-on support” to anyone who feels discriminated against while using the platform.
To use Airbnb, hosts and guests must agree to its non-discrimination policy and Community Standards, which require users to treat each other with respect. The company confirmed it investigates all reports and may take action ranging from education and warnings to permanent removal.