Innovation comes in many different forms across the major digital industries of the UK. Some businesses thrive on making small tweaks to the well-known process, while others reinvent the wheel entirely. Whenever a business begins to climb ahead because of a change they’ve made that makes the end product easier or better for customers, the rest of the industry should take note.

This is happening all the time across Britain, particularly in the digital space. Here, it seems as though there’s a new breakthrough or advancement every week, surging us towards an even more digital tech-centric future. By way of showcasing a couple of creative approaches that innovate in key areas of digital industries, this piece aims to work as a kind of inspiration for those who want to make a breakthrough.

Pivoting the Approach to Become More Useful for Users

In the digital world, reviews and review scores are everywhere. Some are fully trusting of the aggregate scoring systems, until sites like Rotten Tomatoes begin to remove scores, while others find more agreeable critics to follow. Strangely, the overall state of online reviews is rather unreliable and subject to all sorts of outside influences, from having political blinkers on to perks like early and continued access given to reviewers.

In the near-£7 billion UK iGaming industry, review platforms form the basis of decision-making for hundreds of thousands of users. However, many of these sites are somewhat opaque as to how they land on their final scores. Many come up with more weighted rankings and scores based on the commissions they get from link clicks or simply because the platform is run by a company that owns many of the reviewed sites.

It’s this commonplace practice that has enabled a breakthrough British platform to innovate the process. An independent site owned and operated by an unaffiliated team, Better Gambling has revitalised the online gambling reviews scene. The landing page is very open that it makes its way through affiliated links, but that they don’t influence the review system, which is also detailed in full on the page. Perhaps it’s because of this transparent and innovative approach that so few sites reach a score of 4.0 out of 5.0 or higher.

Tailoring the Latest Tech Crave for Each Business

According to the Government’s Business site, the UK is the third-largest AI market in the world, only trailing the hefty scenes in the United States and China. It’s currently valued at over £72 billion. Given that artificial intelligence is all the rage right now, this puts the country in a good place going forward provided that tech firms are creating accessible ways for everyone to capitalise on AI.

One business that’s worked out a way to do this in the UK just so happens to be up for a couple of Solihull Awards in September this year. That business is Vu Agency, who’re up for the Solihull Breakthrough Business 2025 Award and the Solihull Digital Revolutionary 2025 Award. What they’re doing is helping to integrate tailored AI programs into all kinds of businesses.

Their approach is to identify opportunities within a business where AI and automation could offer significant improvements. They then design, tailor, and implement those AI solutions to ensure that they fit seamlessly into the workflow of the business. Finally, the team stays to hand to monitor and optimise the AI program, given that AI isn’t just a one-time fix, and evolve it with the needs of the business.

Here, we see that innovation in the approach and even in how something is delivered can prove to be innovative in major UK digital industries. Sometimes, you don’t need a world-beating product, just a better way of delivering what users need.

 

Written by Ben Spencer