The average amount asked by landlords is now a sky-high and staggering £1,365 per month – and that’s outside London.
07:00, 29 Jul 2025Updated 07:00, 29 Jul 2025
All renters in England issued warning that could cost them at least £400
All renters in England have been warned after asking rents hit a new record high across the country. The average amount asked by landlords is now a sky-high and staggering £1,365 per month – a rise of £400 – and that’s outside London.
That is according to figures from Rightmove covering the second quarter of this year. In London, the average advertised rent has also reached a new high, at £2,712 per month.
Colleen Babcock, a property expert at Rightmove, said: “Despite another new record in average asking rents for tenants, the big picture is that yearly rent increases continue to slow, which is good news for tenants.
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“Supply and demand is slowly rebalancing towards more normal levels, though we still have a way to go before we reach pre-2020 levels of available homes for tenants.”
Alex Caddy, manager at Clarkes Estate and Letting Agency, said: “The rental market has undergone a marked shift in 2025. After several years of sharp rent inflation post-pandemic, tenants hit a ceiling by late 2024, leading to widespread price slowdowns.
“Competitively priced, well-presented properties continue to attract strong interest, echoing trends seen in the sales market. However, the market is now dealing with a much higher supply of rental homes, a complex reversal of previous trends.
“Some landlords have exited the sector over the past two years due to rising regulatory and financial pressures, but with the sales market slowing in some areas, a growing number of those properties have re-entered the rental market.
“Demand remains robust, particularly for quality one and two bedroom homes. Larger properties are moving more slowly, with some seeing longer void periods as tenants benefit from increased choice.”
Andrew Ralph, managing director, lettings at LRG (Leaders Romans Group) said: “We’re seeing a shift in the rental market this quarter. Stock levels are up, and demand remains strong but more measured, bringing us closer to a sustainable balance.
“Average rents are still rising year-on-year, but at a slower pace. Pricing correctly from the outset is key, and being quick to adjust price in line with market response helps avoid unnecessary void periods.”
Megan Eighteen, president of property professionals’ body Arla Propertymark, said: “Many landlords within the private rental market are grappling with substantial hikes in their overall costs, including increased taxes, unfavourable mortgage rates, and ongoing regulatory challenges.
“These factors are making property investment less appealing and potentially riskier.” Richard Lane, chief client officer at StepChange Debt Charity, said: “The last five years have hit household finances hard, but few have felt it more sharply than those in the private rented sector.
“The majority of our clients struggling with debt are renters, with a third in the PRS (private rented sector). Our data shows that among StepChange clients, housing costs take up 37% of private renters’ incomes on average – compared to 29% among social renters and 27% among mortgage holders.
“When so much of your income goes on rent, it’s no wonder private renters are more exposed to debt and financial hardship.”
Ben Twomey, chief executive of Generation Rent, said: “When so much of our income is swallowed up by landlords, it can mean that we can’t afford to heat our homes for the winter or feed ourselves properly. Some renters are staring down the barrel of debt and homelessness.”